film poster analysis

John Wick 3: In this poster we can see the dominant signifier and main character John Wick taking up most of the poster and then some sub signifiers in the background which are also characters in the movie. There is a paradigm of characters related to the movie.

The Golden Eye 007 poster (1995) is seen to have multiple dominant signifiers, these being Pierce Brosman, the two woman behind him and the explosions below him. This displays the importance of all 3 of the characters as well as the action the viewers should expect going in to see the film

Black swan The huge black swan with a women’s delicate position in the middle with red stripes on the wings tells you there is fatality as the red means blood and they way she is captured as falling also giving you more suspicion.

The Dunkirk poster shows a darker way of representing a movie. It shows 1 guy alone on a upside down boat. This shows the disaster that its foreshadowing that will happen in the movie. However it also shows on someone coming to save him on the right of the poster. Which makes the audience think what will happen next.

Jumanji The sign in this poster is the group standing in some sort of cave. The way in which they are smaller than the background tells us that they are less significant than the forest, suggesting that they are to conquer it.

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