The Uncharted (2022) poster uses a screenshot of a scene in the film to capture a key moment of suspense to gather the viewers attention, as well as this the code gives the idea that this scene is taking place in the sky, high above ground due to the expression on Tom Hollands face. The dominant signifier here is Tom Holland and the box he is holding onto. The poster can be seen as anchorage for the film as it provides context to reveal things to the viewers.
This John wick (2014) poster has Keanu Reeves as the dominant signifier and no other code or anchorage. This is done to make the poster enticing and interesting to the viewer so that they can fill their own story in and make the suspense until the film release more intense. The signified here is that John wick is mid-chase, his calm but angry expression with his moving legs and flying jacket imply he is in pursuit of someone.
The Golden Eye 007 poster (1995) is seen to have multiple dominant signifiers, these being Pierce Brosman, the two woman behind him and the explosions below him. This displays the importance of all 3 of the characters as well as the action the viewers should expect going in to see the film.
This John Wick (2014) poster is similar to the first one, displaying just the dominant signifier and his weapon to create suspense and questioning when it comes to the film, the viewers wouldn’t know what to expect when going to see the film. The signified here is that John Wick is executing someone, he looks relaxed, angry and not distracted, just focused on the person he is killing.
This No Time To Die (2021) poster has the dominant signifier being Daniel Craig holding an assault rifle, the signified here is that he is sneaking around due to the intense aim down sights, shadow and crouched stance. The connotation here is that he is within enemy ground.
