genre- a style or category of art, music, or literature.

you want something that’s predictable and expected but also innovative and unexpected.

Overall, genre study helps students to think about how media texts are classified, organised and understood

‘ . saddled with conventions and stereotypes, formulas and
clichés and all of these limitations were codified in specific genres. This was the very foundation of the studio system and audiences love genre pictures . . .‘

why is genre so important for institution’s