| CONCEPT | strongly agree | agree | neutral | agree | strongly agree | OPPOSITE CONCEPT |
| MALE | ✔ | FEMALE | ||||
| WHITE | ✔ | BLACK | ||||
| RICH | ✔ | POOR | ||||
| STRAIGHT | ✔ | GAY | ||||
| URBAN | ✔ | RURAL | ||||
| MATURE | ✔ | CHILDISH | ||||
| EDUCATED | ✔ | UNEDUCATED | ||||
| SUPPORTING OF GOVERNMENT | ✔ | CRITICAL OF GOVERNMENT | ||||
| HAPPY | ✔ | SAD | ||||
| OBEDIENT | ✔ | DISOBEDIENT | ||||
| YOUNG | ✔ | OLD |
