Teen vogue:

• Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenagers. Like Vogue, it included stories about fashion and celebrities
• Owned by Conde Nast
• 80% of Teen Vogue employees are women, while 20% are men
• Teen vogue had 7.8 million website visits throughout March 2023
• Teen Vogue have around 14 million followers throughout all social media platforms
• 3.4x more likely to be woman aged 18-24

The voice:

• Target audience of Black Britons aged 18-50
• The voice started as a weekly newspaper and changed to monthly
• Used to be print form and changed to the internet

Teen Vogue:

Transnational
Conglomerate

-Launched in February 2003 as a sister paper to US vogue.
-Its aimed at a youth audience.
-Its a commercial media product.
-Teen vogue is aspirational entertainment to young women.
-led by former beauty director “Amy Astley”
-print edition stopped November 2017.
-decline in sales in 2015 as online grew significantly.

The voice:

Key Words

Diaspora

Uses and Gratifications

post-feminism

Countertype

We Media-Dan Gilmore

Teen Vogue

“The young persons guide to conquering (and saving) the world. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle and entertainment.”

Sister publication of Vogue, Conde Nast and advance publications

November 2 2017 print edition stops – cost cuts. Steep decline in sales since 2015, online grew significantly

‘rise resist, raise your voice’

Representations of particular groups create a young femaile identity. Focus on politics, social issues suggest a new representation of women, the audience has evolved – changed the genre, R+D – young women now expect more.

‘Campus life’ section implies an older audience, 63% gen Z/millenial – 18.5Million Audience reach.

Activism-social media-clickbait-events (teen vogue summit)

The Voice

First published 1982

“committed to celebrating black experience”

most successful black newspaper in Britain.

No investors for a niche audience, context of 1980’s offered McCalla an opportunity. Barclays was being criticised for investments in south africa after segregation was institutionalised. McCalla secured £62,000, by one of MT’s initiatives so unemployed could start their own business’

Peak circulation 55k in 90’s – mostly young women.

Moved from weekly to month;y -print dying.

In we the media, Dan Gilmore (2004) argued grass roots journalists were a threat to monopolies enjoyed by big conglomerates – Shirky – mass amateurisation.

The voice will struggle to be heard by an audience of comment culture rather than long-form journalism.

Before the voice the black press in Britain targetted first-gen immigrants. The carribean times kept the diaspora up to date . The voice targets 2nd gen.

Countertype to mainstreams negative portrayal of black people .

Civil unrest 1981 – the sun front cover ‘to think this is england’. Binary Opposition (civil vs. savage). Ausience positioned to sympathise with police. Brixton Riot.

Essay answer Structure:

Intro:

How the contemporary media landscape has changed – in response to social and cultural contexts. Print dying, change to online – interactivity (new vs. old media)

CSP 1

The voice will struggle to be heard by an audience of comment culture rather than long-form journalism.

Before the voice the black press in Britain targetted first-gen immigrants. The carribean times kept the diaspora up to date . The voice targets 2nd gen.

Countertype to mainstreams negative portrayal of black people .

Civil unrest 1981 – the sun front cover ‘to think this is england’. Binary Opposition (civil vs. savage). Ausience positioned to sympathise with police. Brixton Riot.

In we the media, Dan Gilmore (2004) argued grass roots journalists were a threat to monopolies enjoyed by big conglomerates – Shirky – mass amateurisation.

CSP 2:

November 2 2017 print edition stops – cost cuts. Steep decline in sales since 2015, online grew significantly

‘rise resist, raise your voice’

Representations of particular groups create a young femaile identity. Focus on politics, social issues suggest a new representation of women, the audience has evolved – changed the genre, R+D – young women now expect more.

‘Campus life’ section implies an older audience, 63% gen Z/millenial – 18.5Million Audience reach.

Activism-social media-clickbait-events (teen vogue summit)

Teen Vogue

The Voice

Online News Source	Teen Vogue	The Voice
Summary	Teen Vogue wants to be “the young person’s guide to conquering (and saving) the world”. The magazine originally featured lots of stories about fashion, celebrity gossip and beauty advice, but its broader focus on social issues and politics has been a hit with young activists. Edging out entertainment, politics became the website’s “most trafficked vertical” in 2017	First published in 1982, The Voice newspaper is “committed to celebrating black experience” and aims to deliver “positive change” by “informing the black community on important issues”. With its news stories, in-depth interviews, opinion pieces and investigations, The Voice remains “Britain’s most successful black newspaper”
Key Facts
Key words	Deregulation, Innovation, Theory of preferred reading, Jarod Lanier, Privacy, Clay Shirky, Cultivation, Mean World Index, Utopian Possibilities	Deregulation, Innovation, Theory of preferred reading, Jarod Lanier, Privacy, Clay Shirky, Cultivation, Mean World Index, Utopian Possibilities
Talking points
Introductions

https://www.teenvogue.com/live/coachella-2023-live-updates

Capital

Deutschland 83

TV	Capital	Deutschland 83
Summary		Set during the rising tensions of the Cold War and the threat of nuclear annihilation, “Deutschland 83” is an entertaining spy story with lots of action and suspense. Martin Rauch, a young and wide-eyed border guard, is forced to go undercover for the German Secret Service to find out if America’s missile deployments and military exercises are actually the first moves towards another global conflict.
Key Facts		Winning an International Emmy Award and several prestigious domestic television accolades, “Deutschland 83” was the first German-language series broadcast on a US network. It is also one of the most popular foreign-language dramas aired on British television
Key words	equilibrium, genre, public sphere, hybrid genre, Stuart hall, reception theory, PSB, BBC	equilibrium, genre, public sphere, hybrid genre, Stuart hall, reception theory, PSB, BBC
Talking points
Introductions

Keywords

Hesmondalgh

Vertical/horizontal integration

Conglomerates

Mergers

Pastiche

Postmodern

Todorov

Equilibrium

disruption

New Equilibrium

Deustchland 83

Aired in Germany november 2015

Aired janueary 2016 Channel 4

Spy infiltrates west Germany military .

Germany split into west and east. West is capitalist, modern and owned by UK. The East is communist, owned by soviet union.

The destruction of Berlin wall 1989 – the berlin wall, while dividing political standpoints was also a symbol of power.

American novelist Anna Winger and German TV producer Joerg Winger created D83. they carried out extensive research from experts of both sides of germany.

Having a german and American company produce the show positions it to exploit the national and global market. The series was offered ad-free subscription in U.S.

D83 was the firdt German-language series to air on a US network.

The public service remit for channel 4 must demonstrate innovation, creativity and appeal to a culturally diverse audience

Channel 4 is publicly owned but commercially funded. free content with ad-breaks.

Could be seen as an attempt by German media to take advantage of new openness to foreign products.

companies which are vertically and horizontally integrated (RTL–>AMC). using popular genre and conventions series already released in 2 countries ‘the killing’ success as foreign film. streaming products.

pastiche of popular cultures (80’s nostalgia)

Equilibrium-established job, ideology, family

Disruption-state kidnapping

New Equilibrium-ongoing status as spy.

Capital

Reflects change in Britain-diversity

Multi-stranded narrative

TV – No Offence and The Killing

No Offence	The Killing
– produced by abbott vision – distributed on channel 4 – publically owned but privately funded – channel 4 remit – ‘to create change through entertainment’ – 2.5m views when first aired – broadcast on national broadcast channel France2 – 5.5m viewers – boxset available on All4	-Consumed on DR1 – brought to the UK on BBC4 in 2011  -DR1 is a PSB  -‘BBC4’s primary role is to reflect a range of UK and international arts, music and culture’  -nordic noir genre – bleak setting, violent themes, progressive attitudes towards gender, sexuality, female lead, flawed protagonist, political corruption  – Over 120 countries purchased first 2 series – US series made by AMC in 2011
tripartite structure quest narrative stereotypes encoding/decoding diversity resonance agenda setting pluralism socialisations	tripartite structure quest narrative stereotypes encoding/decoding PSB globalisation resonance agenda setting socialisations
Todorov: condensed equilibrium – disruption begins when Dinah starts chasing the suspect lack of new equilibrium = conventional of TV series Bathes: action code – Dinah sees suspect and chases him enigma code – running away of suspected criminal at end of ep cultural code – exploitations of down’s syndrome people – suggests its an issue in wider society Neale: hybrid – police procedural/ comedy Hall: subverts traditional stereotypes by representing women in dominant position – promotes female empowerment however, stereotypes disabled people by representing their harsh treatment in society – however, used to draw attention to inequalities rather than exploit it Gerbner: does depict mild violence as well as social realism – therefore narrative could make audiences prone to ‘world syndrome’ may encourage violence towards down’s people Hall: producer encode – subvert harmful stereotypes, create a light-hearted crime drama audiences decode: – preferred – interprets what the producer intended – oppositional – could view the victimisation of down’s syndrome people as demeaning	Todorov: condensed equilibrium – disruption begins when nanna is first suspected of being missing lack of new equilibrium = conventional of TV series Bathes: action code – when nanna, unknown at the time is running from someone enigma code – audience questions who she is running from Levi-Strauss: binary oppositions between police and politicians – represents politicians as suspicious, evil = conventional od nordic noir binary oppositions between detectives – one is serious, one is more light hearted = heightens tension Neale: hybrid genre of police procedural/ thriller/ nordic noir Hall: subverts traditional stereotypes by representing women in dominant position – promotes female empowerment however, representation a sexually exploited girl is conventional of female represntations – however by drawing attention to in equalities rather than exploite them Van Zoonen: does not represent women’s bodies as an object – lund is represented with ‘rationality’ and ‘individualism’ of a man whilst nanna’s victimisation can be seen as possessing conventional weakness of feminimity, the plot point is used to draw attention to violence against women rather than encourage it hooks: but televising the issue of female violence, TK aims to educate and expose patriarchal oppression of women, however does not represent divisions other than feminism eg racism, classism Hesmondhalgh: star formatting to appeal to ready made audiences – EG Lars Mikkelsen – Sherlock, House of Cards – brings more culture to English TV  Gerbner: does depict mild violence as well as social realism – therefore narrative could make audiences prone to ‘world syndrome’ may encourage violence towards women Hall: Preferred – innovative and engaging Negotiated – innovative but dragged out due to long form TV Oppositional – boring/ too dark

“A group of police officers try their best to keep the streets of Manchester free of crime. When all else fails, they decide to use unconventional methods to teach the perpetrators a lesson.”

• The genre of the show is multi-genre’d/ hybrid genre. It is a drama/ police procedural/ dark comedy

Feminist culture –

Van Zoonen – Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this. [Word Press]

This relates to No Offence as recent advancements in feminism and the increasing culture of women empowerment and empowerment of different cultures creates a countertype to usual conventional media ideologies by casting a mainly female cast where women are in positions of power which goes against patriarchal society norms.

Toril Moi – According to Professor of Literature Toril Moi, feminist theory has become so abstract that it no longer says anything about ordinary women’s lives. Concepts like intersectionality have become so overtheoretical that they no longer apply to people’s actual experiences. [Kilden]

Judith Butler – Sex is a biological category; gender is a historical category. Butler questions that distinction by arguing that our “gender acts” affect us in such material, corporeal ways that even our perception of corporeal sexual differences are affected by social conventions. [Source]