Daily Mail and The “I” Re-Visit | Day 6

The Daily Mail: June 6th 2022 (https://www.tomorrowspapers.co.uk/daily-mail-front-page-2022-06-06/)
The “I”: June 6th 2022

The Daily Mail:

Surveillance:
Readers want to know what is happening in the world and newspapers try to provide the latest information about the most important stories of the day. The Daily Mail also has plenty of celebrity gossip, entertainment news, business reports, and comprehensive sports coverage to gratify our curiosity.

Gauntletts idea of constructed identity:
By following the inspirational stories and expert advice in these sections, we can improve our mental and physical health, enhance our finances, and keep our style up to date with their “fabulous fashion and beauty ideas”. Page 40 and 41 of the June 6th copy show an “inspire” page displaying cheap products like the “Trinny London, energise me lipgloss”. These can also be seen in the daily mail website with the sub-page “Beauty” as well as “Tv & Showbiz” etc.

Judith Butler Gender Performance:
On page 40 and 41, the pages are obviously targeted towards women, using woman as the models within the pages. As well as female writers being in control of what is featured on the pages, along with this, the “Beauty” page within the Daily mail website “categorised” under the “female” category. This links to how Judith Butler says that the typical performance or action represented by women involving beauty, makeup etc gives them the stereotypical view they have within the Daily Mail.

Hesmonhalgh theory of Profit/Currans idea that “newspapers are driven by imperatives of profit and power”:
This is evident by the fact that “The Daily Mail” covers soft news and hard news, by including a mid-way of both news’ consumers can enjoy each that they like. For example on the June 6th copy of the Daily Mail, the first 35 pages are relating to the late Queen Elizabeth ll, celebrating her 70 years of service for the UK. This news is something that a large majority of the UK can relate on and all enjoy, pushing more sales and happier customers. This displays Hesmondhalghs theory of minimising risk and maximising profits as “The Daily Mail” appealed to more audiences and therefore made more sales.

The “I”:




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