Newspaper CSP’s: The i & Daily Mail – Revision

Opening paragraph: (General idea on ideologies and conglomerate opinion leaders)

All products and services have a purpose, if it is to entertain or educate, they all have a reason to provide a function to people. Newspapers have a primary purpose to inform, but how can there be different newspapers if they all serve the the same function? The difference is, is that each newspaper supports different ideologies and uphold different values and beliefs of the world, there is no way everyone in the world can hold the exact same values and beliefs, which is why multiple different newspapers all around the world serves a reasonable value. Habermas says that there is an arena of public debate as in form of a public sphere, when applying these ideas, newspapers have an important obligation to inform with veracity. The issue with this is that with modern regulations, entire and vastly different views from person to person, in their own private spheres, modern newspapers lose their “bite as a watchdog” as said by Haberman and will bend to the “service of the state”. When looking at Noam Chomsky’s filters of the mass media machine, it is said that mass media companies and firms as parts of even bigger conglomerates (conglomerates as said by Curran and Seaton, saying it creates a lack of creativity and thought), have a sole function for profit. It’s in their interest to push what ever increases that profit. This is relevant because knowing that the Daily Mail owns The i, they try to reach as vast audiences as possible to sell as many newspapers as possible. The more newspapers that become a part of the Daily Mail, DMG Media, General Trust conglomerate, the larger the public sphere becomes and the larger control they have on public views and ideas, controlling their ideologies of the world. The Daily Mail is the United Kingdom’s second biggest-selling daily newspaper after The Sun and to maintain this status they target audiences by constructing an ideological view of the world, this is done by having a priority for entertainment over news on their news website and also their newspapers, but also reporting on news that suit their traditionally right-wing tabloid, conservative party views, proven by the quote on a recent issue that the ‘Comment’ ie the editorial or voice of the paper says ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson, showing their views on Conservative party clearly and steering their audiences into their own philosophies and ideologies of country issues.

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