Newspaper CSP’s: The i & Daily Mail – Revision

Independent Press Standards Organisation (IPSO) – Regulator of the newspaper and magazine industry in the UK

The i

Political alignmentLeft-wing, Liberal, Libertarian
Royal FamilyRepublican, not FOR the Royal Family

NOAM CHOMSKY THE INDIVIOUS CONTROL OF INFORMATION

CURRAN & SEATON

GERBNER – MEAN WORLD INDEX

STUART HALL reception theorymedia texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.

  • Certain political stances and ideologies that are encoded by the newspaper producers can be decoded in a juxtaposing understanding. The public all retain differing political stances, which relates to the use of conglomerate business technique (The Daily Mail owns The i) to be appeal to both right and left wing political stances to be able to gain the largest interest and customer loyalty, and therefore profit. Relating to ideas of Hesmondhalgh which says that media producers are motivated solely by profit rather than a duty to provide trustworthy productions.
  • “Journalism you can trust”
  • “Vote on Johnson future turning toxic for Tories” (Political alignment evidence)

Under the ‘Investment section’ it has the title of ‘Tokens of appreciation’ where it talks about NFT’s (Non-fungible tokens) and ‘Where most NFT users live’.

  • Says the majority live in Thailand (5.65m), then Brazil (4.99m) and in third the US (3.81m)

Daily Mail

Political alignmentRight-wing, Authortarian
Royal FamilyPatriotic, royalistic, PRO Royal Family

According to the Daily Mail, its readers skew 54% female to 46% male. Some 83% are said to be homeowners and 69% own their homes outright. Some 63% are ABC1 (upper and middle class) and some 366,000 are said to have savings of more £100,000. (Source)

  • Daily Mail is patriotic – “Relive all four days of a joyous Jubilee”
  • A section named “Our Platinum Queen”
  • Support the Tory party but not Boris Johnson it seems: “Tory rebels ‘are plotting course to catastrophe'”
  • Page 7 – “Hilarious and barmy… final parade was so very British” – clearly conveys PRO Royal Family and patriotic values is to be British

Main Theories and Ideas

Jurgen Habermas; Transformation of the Public Sphere; Public Sphere

James Curran; The Liberal Free Press

Main ideas above, Ideas to develop on below:

  • Governance
  • Regulation
  • Media Concentration
  • Conglomerates
  • Free Market
  • Culture Industries
  • Hesmondhalgh
  • Noam Chomsky
  • Hegemony
  • Framing
  • Value
  • Uses and Gratifications
  • Escapism
  • Social Needs
  • Mainstreaming
  • Commodification
  • Theory of Preferred Reading

Leave a Reply