Daily Archives: April 26, 2023

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the i & daily mail

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pages 6-13 of the I on the 6th of June 2022 are dedicated solely to the queens jubilee and the events and celebrations surrounding that.

The i is left wing and libertarian due to having pages 18-22 being based around peoples opinions. Linking to the transformation as the public sphere as peoples opinions can influence other readers and gives room for more discussion.

In the top right corner of the newspaper you can see and indication of what is in this news paper and what pages they are

Strap line “journalism you can trust”

The i as a name suggests the idea of looking and came from the idea of being independent

The daily mail is authoritarian and right wing this is due to the promotion of the monarchy and how there isnt anything bad said about them. Royal editor Rebecca English wrote majority of the news articles based upon the jubilee which was presented in the Daily mail.

Nothing bad is discussed about the queen herself and glamorizes the royal family especially due to the fact that as seen on the front page there is a pull out album of the royal family and photos surrounding them over the jubilee weekend.

Page 14 English is trying to use a quote from Charles to influence what people do after the events of the jubilee “Lets not go back to bickering after the weekend Britain” showing the authoritarian side of the daily mail. PSB is used within this newspaper to influence and transform the public sphere through the use of getting the audience to engage and understand that the royal family is the best thing to happen to britain and that there is nothing wrong with them. (Habermas)

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Newspaper Revisit – The i + The Daily Mail

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The i

The Daily Mail

NewspaperThe i The Daily Mail
Summary Launched in 1896 by Lord Northcliffe, the Daily Mail is an award-winning newspaper which aims to deliver the latest headlines and compelling content to its millions of readers every day – the highest circulation in the United Kingdom. It has also been heavily criticised for its sensationalist reporting and there have been many successful lawsuits brought against the publisher, especially for libel damages.
Key Facts
Key WordsLiberal Free Press, Noam Chomsky, James Curran, Jean Seaton, George Gerbner, Mean World IndexLiberal Free Press, Noam Chomsky, James Curran, Jean Seaton, George Gerbner, Mean World Index, uses and grats, Maslow’s hierarchy of needs,
Talking PointsLeaning towards left wing + Libertarian
Introductions
Newspapers, Revision

Newspaper CSP’s: The i & Daily Mail – Revision

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Independent Press Standards Organisation (IPSO) – Regulator of the newspaper and magazine industry in the UK

The i

Political alignmentLeft-wing, Liberal, Libertarian
Royal FamilyRepublican, not FOR the Royal Family

NOAM CHOMSKY THE INDIVIOUS CONTROL OF INFORMATION

CURRAN & SEATON

GERBNER – MEAN WORLD INDEX

STUART HALL reception theory – media texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.

  • Certain political stances and ideologies that are encoded by the newspaper producers can be decoded in a juxtaposing understanding. The public all retain differing political stances, which relates to the use of conglomerate business technique (The Daily Mail owns The i) to be appeal to both right and left wing political stances to be able to gain the largest interest and customer loyalty, and therefore profit. Relating to ideas of Hesmondhalgh which says that media producers are motivated solely by profit rather than a duty to provide trustworthy productions.
  • “Journalism you can trust”
  • “Vote on Johnson future turning toxic for Tories” (Political alignment evidence)

Under the ‘Investment section’ it has the title of ‘Tokens of appreciation’ where it talks about NFT’s (Non-fungible tokens) and ‘Where most NFT users live’.

  • Says the majority live in Thailand (5.65m), then Brazil (4.99m) and in third the US (3.81m)

Daily Mail

Political alignmentRight-wing, Authortarian
Royal FamilyPatriotic, royalistic, PRO Royal Family

According to the Daily Mail, its readers skew 54% female to 46% male. Some 83% are said to be homeowners and 69% own their homes outright. Some 63% are ABC1 (upper and middle class) and some 366,000 are said to have savings of more £100,000. (Source)

  • Daily Mail is patriotic – “Relive all four days of a joyous Jubilee”
  • A section named “Our Platinum Queen”
  • Support the Tory party but not Boris Johnson it seems: “Tory rebels ‘are plotting course to catastrophe'”
  • Page 7 – “Hilarious and barmy… final parade was so very British” – clearly conveys PRO Royal Family and patriotic values is to be British

Main Theories and Ideas

Jurgen Habermas; Transformation of the Public Sphere; Public Sphere

James Curran; The Liberal Free Press

Main ideas above, Ideas to develop on below:

  • Governance
  • Regulation
  • Media Concentration
  • Conglomerates
  • Free Market
  • Culture Industries
  • Hesmondhalgh
  • Noam Chomsky
  • Hegemony
  • Framing
  • Value
  • Uses and Gratifications
  • Escapism
  • Social Needs
  • Mainstreaming
  • Commodification
  • Theory of Preferred Reading
Pages: 1 2
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The Daily Mail and the i – CSP Revision

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Key Words/Ideas:

  • Liberal Free press
  • James Curran and Jean Seaton
  • PSB
  • Free Market
  • Governance
  • Jurgan Habermas – Public Sphere
  • Uses and Gratifications
  • Conglomerate
  • Merger
  • Deregulation and regulation
  • Imagined Communities
  • Identity
  • Stuart Hall – Reception theory
  • Mean world Index
  • Antonio Gramaci – Hegemony
  • Media Literacy
  • Noam Chomsky
  • Integration
  • Moral Panic
  • Hypodermic Needle theory

Opening Para:

Printing press was invented in 1440 by Johannes Gutenberg. This introduced the era of mass communication which permanently altered the structure of society. The relatively unregulated circulation of information and ideas transcended borders and threatened the power of political and religious authorities. The increase in literacy broke the monopoly of the literate elite on education and learning and boosted the emerging middle class. Mass Media and Democracy by James Curran focuses on Jurgen Habermas and his concept of the ‘Public Sphere‘, basically arguing that the developments in education and the mass media allowed for a greater access to information particularly with regard to government, authority and the exercise of control.