Roland Barthes
Commodification
Preferred Reading
Binary Opposition

Although the media form of magazines are on the decline with Iceberg Press going bankrupt in the COVID pandemic, Men’s Health/Oh Comely feature a variety of strategies to appeal to audiences and in turn stay afloat, such as using enigma and proairetic code conceptualised by Barthes to make their products reactionary to the target audiences, allowing a dominant reading to e more easily formed. This has potential to encourage sales by generating interest in the products, leading to a process of commodification to mitigate the risks associated with the magazine media form. In this essay I will explore these concepts in depth and display how they appeal and can be applied to the relevant CSPs.