Mens Health CSP, Links, theories and examples:
Lazarfeld Opinion leaders/Chomsky Opinion leader 5 filters: By utilising Vin diesel on the front page and Gerald Butler on page 7, the Men’s Health magazine looks to boost sales and create an interest through their popularity.
Hesmondhalgh risk/profit: By using these different opinion leaders, Men’s health look to increase the sales of their magazine by attracting fans of vin diesel, not only that but on page 7, Gerald Butler is used to boost sales of the Boss Aftershave, this is due to his popularity.
Gauntlett Constructed Identity/Propp stock characters: Page 68 identifies 3 different types of men with 3 different titles. Vin diesel as the “Strong man”, “True Grit” as the “old man” in the middle of the page and the “cool man” next to the “old man”.
James Curran and Jean Seaton: Mens health is owned by “Hearst” which is a conglomerate which also owns popular pages like “Vanity Fair” and “GQ”, Seaton and Curran talk about how conglomerates dominate the media scene.
Oh! CPS, Links, Theories and examples:
Countertypes: Oh! opposes the typical representation of women within the media. On the front page we can see a low shot of a woman’s head, chest and shoulders. These typically oversexualised areas are covered up and hidden as well as the woman being shown with short hair, and a dominate position with her arms flailed up.
Bel Hooks Intersectionality: Within page 7 of “Oh!” we can see a British Arab woman who talks about the health of the vaginal area of a woman, not only does this oppose the typical content you would see in a newspaper, but it displays the double consciousness of the woman used in the page.
Exam starter:
Mens Health is a personal needs magazine which identifies and targets men who want to better themselves and change their attitude. Being owned by “Hearst”, Mens Health is part of a “Media Conglomerate”, James Curran and Jean Seaton talk about how conglomerates dominate the global media scene. Furthermore, we have “Oh!” which is a niche magazine which displays the countertypes of the typical representation of women within the Media. On the other hand, within “Mens Health”, the stereotypical “stock characters” from “Propp” are identified and shown within page 68 in the editors note, this also doubles down as the “constructed identity”
