Media reflects theories that the media has the power to shape the audience ‘s thoughts and behaviour

How valid do you find the claims made by effects theories? Refer to Metroid, T.R, Sims.

Many theorists such as David Gauntlett who says that whilst everyone is an individual, people tend to exist within larger groups who are similar to them, relating to the idea of imagined communities, which develops the thesis that media has the power to shape an audience