Key words/Ideas:

• Intersectionality (Bel Hooks) – Diversity within the online publications
• Culture Industries – Risky business (David Hesmondhalgh)
• Uses and gratifications- personal/social needs (Katz, bloomer)
• Marginalisation
• End of Audience (Clay Shirky)
• Dispora
• Feminist Frequency
• Data Harvesting (Zuboff)

The Voice

• First published 1982
• No investors for a niche audience, context of 1980’s offered McCalla an opportunity. Barclays was being criticised for investments in south africa after segregation was institutionalised. McCalla secured £62,000, by one of MT’s initiatives so unemployed could start their own business’
• Countertype to mainstreams negative portrayal of black people

Teen Vogue

Structure:

How media has changed – adaptations (formerly print)

Binary oppositions between portrayals

Noam Chomsky