Key Words
Diaspora
Uses and Gratifications
post-feminism
Countertype
We Media-Dan Gilmore
Teen Vogue
“The young persons guide to conquering (and saving) the world. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle and entertainment.”
Sister publication of Vogue, Conde Nast and advance publications
November 2 2017 print edition stops – cost cuts. Steep decline in sales since 2015, online grew significantly
‘rise resist, raise your voice’
Representations of particular groups create a young femaile identity. Focus on politics, social issues suggest a new representation of women, the audience has evolved – changed the genre, R+D – young women now expect more.
‘Campus life’ section implies an older audience, 63% gen Z/millenial – 18.5Million Audience reach.
Activism-social media-clickbait-events (teen vogue summit)
The Voice
First published 1982
“committed to celebrating black experience”
most successful black newspaper in Britain.
No investors for a niche audience, context of 1980’s offered McCalla an opportunity. Barclays was being criticised for investments in south africa after segregation was institutionalised. McCalla secured £62,000, by one of MT’s initiatives so unemployed could start their own business’
Peak circulation 55k in 90’s – mostly young women.
Moved from weekly to month;y -print dying.
In we the media, Dan Gilmore (2004) argued grass roots journalists were a threat to monopolies enjoyed by big conglomerates – Shirky – mass amateurisation.
The voice will struggle to be heard by an audience of comment culture rather than long-form journalism.
Before the voice the black press in Britain targetted first-gen immigrants. The carribean times kept the diaspora up to date . The voice targets 2nd gen.
Countertype to mainstreams negative portrayal of black people .
Civil unrest 1981 – the sun front cover ‘to think this is england’. Binary Opposition (civil vs. savage). Ausience positioned to sympathise with police. Brixton Riot.
Essay answer Structure:
Intro:
How the contemporary media landscape has changed – in response to social and cultural contexts. Print dying, change to online – interactivity (new vs. old media)
CSP 1
The voice will struggle to be heard by an audience of comment culture rather than long-form journalism.
Before the voice the black press in Britain targetted first-gen immigrants. The carribean times kept the diaspora up to date . The voice targets 2nd gen.
Countertype to mainstreams negative portrayal of black people .
Civil unrest 1981 – the sun front cover ‘to think this is england’. Binary Opposition (civil vs. savage). Ausience positioned to sympathise with police. Brixton Riot.
In we the media, Dan Gilmore (2004) argued grass roots journalists were a threat to monopolies enjoyed by big conglomerates – Shirky – mass amateurisation.
CSP 2:
November 2 2017 print edition stops – cost cuts. Steep decline in sales since 2015, online grew significantly
‘rise resist, raise your voice’
Representations of particular groups create a young femaile identity. Focus on politics, social issues suggest a new representation of women, the audience has evolved – changed the genre, R+D – young women now expect more.
‘Campus life’ section implies an older audience, 63% gen Z/millenial – 18.5Million Audience reach.
Activism-social media-clickbait-events (teen vogue summit)
