Film – Blinded by the Light
| BbtL |
| globalisation concentration transnational culture diversity horizontal integration conglomeration |
| -Globalisation: example of a US/UK co-production and distribution -Horizontal integration: produced by – Levantine films, Bend it Films, Ingenious Media -Distributor: New Line Cinema (owned by Warner brothers) -Exhibition: Netflix, Instagram, Twitter, Facebook -Conglomerate: Warner Media – owns Warner Brothers, distributor or ‘Blinded by the Light’ -Merging: in 2008, New Line Cinema shut down as an independent company in order to merge with Warner Brothers -Directed by Gurinder Chadha from Bend it Films, who also directed ‘Bend it Like Beckham’ (2002) -Costing $15million to make, the movie is a low-mid budget production -Traditional marketing and distributing techniques were used, such as posters, trailers, film festivals etc… , to promote the film – premiered at the 2019 Sundance Film Festival |
| bend it films aim to deliver “moving, inspiring and commercial” films to a global audience and “invite them to see the world from a new perspective” |
| Livingstone and lunt: example of globalisation through UK/US co-production as well as incorporation of American singer Bruce Springstein and the main character’s visit to america Curran and seaton: despite being produced by independent labels, distributed by Warner Media who also distibute products from over 20 companies such as Adult Swim, Cartoon Network, HBO etc… which limits diversity of products due to profit being priority Hesmondhalgh: minimisises risk through: Star formatting – Bruce Springstein music attracts music fans Nostalgia based appeals – Brucespringstein attracts readymade audience Remakes – similar plot to Bend it Films’ ‘Bend it like Beckham’ |