Online Participatory – Teen Vogue and The Voice
| teen vogue | the voice |
| positive stereotypes collective identity gender and power gender performativity convergence participatory culture textual poaching prosumer media concentration deregulation conglomeration | positive stereotypes collective identity otherness convergence participatory culture textual poaching prosumer marginalisation cultural imperialism deregulation |
| -menu bar – sets agenda, what the website covers – ‘style’ first so most important/focus, ‘politics’ second shapes audiences viewpoints – 2003 as a sister publication to Vogue. – Conde Nast as a conglomerate: horizontal and vertical integration – WEBSITE: 6.2 million visits (Dec 2022) – also have: facebook, instagram ,twitter, tiktok and pinterest – under ‘politics’ – – under ‘style’ – ‘the new iphone 14 colourway is the latest ‘it’ accessory ahead of spring’ | – created by GV media – Gleaner company owns GV media – Jamaican newspaper and media enterprise – circulation peaked in 1990s – 55,000 – bi media presence – The Voice remains “Britain’s most successful black newspaper” – web edition, convergence – where subscribers don’t have to wait monthly for new stories |
| ‘educate, enlighten, and empower young people’ STYLE ‘Cardi B’s decoy met gala outfit was a bubblegum pink puff’ (May 2023) ‘The new Iphone 14 colourway is the latest ‘it’ accessory ahead of spring’ (March 2023) POLITICS ‘what’s at stake in the supreme court’s latest LGBTQ+ rights case’ (May 2023) IDENTITY ‘a high schooler went viral for violating prom dress code by wearing a suit’ (April 2023) | ‘giving a voice to those who have often felt voiceless’ NEWS ‘Woman fatally stabbed in Brixton by ‘stranger” (May 2023) ‘Black British pensioners live in poverty after housing costs’ (May 2023) LIFESTYLE ‘how lash extensions change your face shape’ (May 2023) OPINION ‘no child should face afro hair school ban’ ‘the voice poll’ – ‘are british caribbeans losing their cultural identity?’ (2019), 59% vote yes |
| Bathes: aims to dispel myth surrounding the representations of different gender identities through reflexive identities represented – politics section suggests everyone should be involved in subject, representations of homosexuals, transgender people, black people Neale: lifestyle magazine – depicts many elements of lifestyle – ‘style’, ‘politics’, ‘culture’ etc -‘politics’ not traditional element of lifestyle mag, became an element when women became more exposed politics (through media) therefore TV has adapted to audiences changing attitudes to culture/society baudrillard: reflects ‘order of maleficence’ as stories convey aspects of real life EG ‘black immigrants in the united states have been targeted by trump (nov 2020) but also unrealistic aspects EG ‘a new generation of pretty little liars takes on the horrors of being a teenage girl’ (july 2022) however, this keeps people entertained – therefore £ for company Hall: aims to dispel each kind of stereotype EG ‘A high schooler went viral for violating prom dress code by wearing a suit’ (April 2023) contradicts stereotypes regarding femininity Gauntlett: representations: all ages, all ethnicities, all genders, all sexualities – ethnicities: ‘Can Brown Girls Every Like Ourselves on TV?’ (Jan 2023) genders: ‘Robert Pattinson Opened Up About ‘Insidious’ Body Standards for Men in Hollywood’ (Jan 2023) sexuality: ‘Noah Schnapp Came out as Gay on TikTok’ (Jan 2023) representing a collection of identities – allows people to build upon their identity and therefore gain sense of self (link to uses and gratifications?) hooks: attempts to suppress dominant ideology/ cultural hegemony EG ‘black immigrants in the united states have been targeted by trump (nov 2020) Butler: style section shows ‘fashion’, ‘beauty’ ‘shopping’ etc… – traditionally female performances However: ‘politics’ menu suggests women are more than just their interests in ‘fashion’ and ‘beauty’ etc… overall: Although Teen Vogue has been successful at creating an androgynous side to their audiences by not conforming to fixed genders, they are after all a fashion magazine meaning they still do reinforce certain eurocentric beauty standards Hesmondhalgh: – online magazine articles limited consumption capacity meaning the huge sums of money invested in creating media products result in only a one time reward therefore Conde Nast’s concentrated use of horizontal integration is arguably to reduce these risks C&S claim benefits of HI: Production costs can be minimised, Resources can be shared, Market can be controlled Shirky: use of online website and social media platforms shows how they have adapted to the changing demands of the audience – to have a voice readers are able to interact with the website, comment on social media posts and share stories Hall: preferred – people embrace stories, understanding their informative and entertaining nature negotiated – people gain entertainment from storie s, but dont see many titles as news oppositional – reject materialistic values/importance on pop culture etc… put across | Bathes: aims to dispel myth surrounding the representations of black people throughout history and media Neale: black lifestyle/news social and political context of the early 1980s -clashes between police and black youth – generated the idea that black people were criminals EG more likely to steal, use drugs, start fights etc therefore, genre changes as a society changes Todorov: ‘Africa Diaspora hunger crisis’ (Jan 2023) equilibrium (condensed) – reader goes onto website and sees article headline disruption – ‘world hunger increased from 8.0 percent …to 9.8 percent’ between 2019-2021 new equilibrium – audience is educated on the issues facing their community and will feel encouraged to help Hall: -clashes between police and black youth – generated the idea that black people were criminals EG more likely to steal, use drugs, start fights et therefore, culture and society stereotypes black community, reducing them to few negative characteristics – as a result of inequalities of power V was created to battle these stereotypes EG -‘given a voice to those who have often felt voiceless’ Gauntlett: depicts collective identity whereby members of the black community are able to learn and share about their experiences hooks: attempts to suppress dominant ideology/ cultural hegemony Gilroy: made to abolish binaray oppositions between black and white community EG – ‘given a voice to those who have often felt voiceless’ Hesmondhalgh: Gleaner Company owns multiple labels of the same genre – black lifestyle and news therefore if one label fails they can still make profit from the others with regards to the voice – creating niche media content has not proved successful EG whilst the content is more diverse it only targets a smaller audience therefore smaller sales Shirky: use of online website and social media platforms shows how they have adapted to the changing demands of the audience – to have a voice readers are able to interact with the website, comment on social media posts and share stories Hall: preferred – audience consumes the stories and understand their provocative, educational nature negociated – may feel educated but may want something more light/entertaining (like teen vogue) oppositional – may not be interested in/relate to subject matter |