Encodes the idea (in collaboration to the dominant signifier) that the product will allow you to get what you desire- and be the Centre of attention from girls.
Jungle setting- cheetah print, plants.
Exploring the jungle has a tropical almost fearless association to it. Creates the illusion of the possibilities this product will provide.
Man holding rifle
Very conforming towards stereotypes prominent during the adverts production, whereas men would protect women.
Man fully and appropriately dressedfor the setting
Flock of females dressed revealing, not appropriate for the setting
Product anchorage and verbal codes positioned in a way so it is not the dominant signifier.
The man is positioned higher than the females, with one girl reaching up for him.
