Media Audiences
Media effects
| Uses and gratifications | |
| Hypodermic needle theory | |
| Moral panic | |
| Cumulation | |
| Media literacy |
Bandura’s ideas and theories on media effects
| Social learning/ imitation |
Cultivation theory
| Socialisation | |
| Standardisation | |
| Enculturation | |
| Bardic function |
Gerbner’s ideas and theories on cultivation theory
| Cultivation differential | |
| Mainstreaming | |
| Resonance | |
| Mean World Index |
Reception theory
| Agenda setting | |
| Framing | |
| Myth making | |
| Conditions of consumption |
Hall’s ideas and theories on reception theory
| Encoding/decoding | |
| Hegemonic/negotiated/oppositional |
Fandom
| Prosumer | |
| Interactivity |
Jenkins’ ideas and theories on fandom
| Participatory culture | |
| Textual poaching |
‘End of audience’ theories
| Digital natives | |
| ‘We the media’ | |
| Web 2.0 | |
| Convergence | |
| Prosumer |
Shirky’s ideas and theories on ‘End of audience’
| Mass amateurisation | |
| Cognitive surplus | The free time that individuals have to engage with collaborative activities within new media. |