NEW MEDIA (EXAM PREP)

New Media Questions

  • Key ideas: Producers, changing social/cultural contexts, audiences

Teen Vogue

  • Owner = Conde Nast (‘a global media company that produces some of the world’s leading print, digital, video and social brands’) They “celebrate the extraordinary. Creativity and imagination are the lifeblood of all that we do. We are a media company for the future, with a remarkable past.”
  • First print edition = Spring 2002
  • Last print edition = 2017 when they ceased print publishing in favour for online articles through their website
  • They have shifted from stereotypical/ conventional content for young women to more societal/ideologically driven content which comments on issues regarding humanity and representation (see first and last print article and their move to online publishing)

The Voice

  • Owner = GV Media Group LTD
  • First print edition = 1982 launched at Notting Hill Carnival of that year
  • Audience statistics:
  • “The media bias” of the previous year’s civil unrest in Brixton was noticed by Val McCalla. So, at the 1982 Notting Hill Carnival, he launched The Voice because he “saw the need for a newspaper that would address the issues that mattered to British-born African-Caribbean people who were trying to stake their claim to the only country they had ever known.”
  • Linking to Paul Gilroy: It seems evident that ‘The Voice’ are ever trying to dispel negative stereotypes and views of diversity across the UK by giving a voice to Black people who share their experiences/stories/words for change. He too noticed the racial binaries that were present in the media saying that “Black communities are constructed as an ‘other’ to white culture and are associated with criminal activity and lawlessness”
  • Key ideas: Products, shaped by economic/political context

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