THE VOICE – CSP

The Voice, founded in 1982, is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online.

Media Audiences:

  • Target audience of Black Britons aged 18-50
  • Personal identity – articles addressing issues that directly affect the target audience of Black Britons, anchored by key signifier of the images (black people)

Media Representations:

  • The key signifier of most of the images is a black person
  • The tagline ‘Britain’s Favourite Black Newspaper’ i.e. provides a specific country and race
  • Red, white, grey colour palette gives a modern style 

Media Industries:

  • Owned by GV Media Group Limited
  • The Voice was published in 1982 by Ad Sales Ltd, a local, independently-owned, media company.

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