The Voice, founded in 1982, is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online.
Media Audiences:
- Target audience of Black Britons aged 18-50
- Personal identity – articles addressing issues that directly affect the target audience of Black Britons, anchored by key signifier of the images (black people)
Media Representations:
- The key signifier of most of the images is a black person
- The tagline ‘Britain’s Favourite Black Newspaper’ i.e. provides a specific country and race
- Red, white, grey colour palette gives a modern style
Media Industries:
- Owned by GV Media Group Limited
- The Voice was published in 1982 by Ad Sales Ltd, a local, independently-owned, media company.