What is AI?
Artificial intelligence is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans.
What is VR?
Virtual reality is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment, education and business.
What is GPT-3 AI?
GPT-3 (Generative Pretrained Transformer 3) is a state-of-the-art language processing AI model developed by OpenAI. It is capable of generating human-like text and has a wide range of applications, including language translation, language modelling, and generating text for applications such as chatbots
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
In summary, this could be described as the changing nature of symbolic interaction and a lot of the work on this blog is essentially discussing this concept.
Time
Space
Speed
Control
Rate
Access
Quantity
Non-Linear
Collaboration
Advances
Quality
Opportunity
Storage
Retreival
The Medium is the Message – Marshall McLuhan
The Medium is the Message – a good theorist to quote in your exam.
“The medium is the message” is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964.
Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
He predicted the World Wide Web almost 30 years before it was invented.[13] He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s
Marshall McLuhan: The Medium is the Message: A way of understanding ‘technological determinism‘ the idea that it is the tool that shapes us, rather than us who shape the tool.
For many the role of technology is actually the most defining aspect of Media, for example Marshall McLuhan proposed in 1964 that the Medium was the message, or as he deliberately titled his book ‘The Media is the Massage’. In other words, the medium (the technology) is more significant than anything else in determining meaning ie over companies, organisations, governments, individuals, representations, texts etc etc
Alex Krotoski – The idea of how our minds process information is interesting, with the suggestion that we do not think in a linear or sequential way, but associatively and sensorily, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.
| share | active | creative | host | |
| example or comment | ||||
| story | re-connect | personalise | stream | |
| example or comment | new media – Instagram stories on social media | old media – access to a small number of channels | ||
| experience | store | scale | immerse | |
| example or comment | ||||
| interface | live | adapt | binge | |
| example or comment | wired headphones to blue tooth air pods | old media – have to wait for weekly episodes | ||
| conversation | re-perform | circulate | endless | |
| example or comment |
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| Conclusions, suggestions, reflections and predictions |
An average teenager spends around 7 hours and 22 minutes per day on the phone, whereas recommended screen time is set at no more than two hours max. Even tweens use their smartphones too much at 4 hours and 44 minutes per day.
18+ Teen & Kids Screen Time Statistics (2023)
https://headphonesaddict.com › teen-kids-screen-time-stati…
student B listened to 45,000 hours of Spotify in 2022
2021 report Jersey is number one for internet speed and connectivity globally
Clay Shirky argued audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. New digital technologies and social media has made connecting and collaborating incredibly easy.
B.F Skinner –
What is the Skinner theory?
The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behavior. Changes in behavior are the result of an individual’s response to events (stimuli) that occur in the environment.
What caused the Cambridge Analytica scandal?
In its investigation, the ICO found that Facebook breached data protection laws by failing to keep users’ personal information secure, allowing Cambridge Analytica to harvest the data of up to 87 million people without their consent worldwide.
