https://www.teenvogue.com/story/junk-kouture-2023

This is an in-depth CSP and needs to be studied with reference to all four elements of the
Theoretical Framework (Language, Representation, Industries, Audience) and all relevant
contexts.
Selection Criteria
Online, social and participatory: Fashion, lifestyle, political and campaigning website and social
media sites. The different sites should be studied in detail including the home page of the website
and the ‘Culture’ section.
What needs to be studied? Key Questions and Issues
This product relates to the theoretical framework by providing a focus for the study of:
Media Language
How are the codes and conventions of a website used in the product? How are these conventions
used to influence meaning?
The website should be analysed in terms of:
• the composition of the images, positioning, layout, typography, language and mode of address
The application of a semiotic approach will aid the analysis of the way in which the website
creates a narrative about the world it is constructing – often to do with age, beauty and social and
political issues.
The genre conventions of websites will be studied and the genre approach should also include
reference to the content of lifestyle websites.
Narrative in the context of online material can refer to the way that the images and the selection
of stories construct a narrative about the world – one which is likely to be ideological.
Media Representations
The choice of this online product provides a wide range of representational issues. These include
the representation of the target audience of young women in the United States but also globally.
The focus on representation will build on work done in the analysis of visual images and can also
be used to explore target audiences and ideological readings
• Representation of particular groups (age, gender, race), construction of a young female identity.
• Who is constructing the representation and to what purpose? (Stuart Hall)
• The focus on politics, social issues and technology (in addition to fashion and celebrity)
suggests a new representation of young women.
• Analysis of the construction and function of stereotypes
• Representation and news values – how do the stories selected construct a particular
representation of the world and particular groups and places in it? (‘Rise, Resist. Raise your
Voice’ is the slogan for the website).
Media Industries
Teen Vogue is a commercial media product but could also be seen as fulfilling a public service
through its political reporting and social campaigns. The website also demonstrates the way that
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publishing institutions (in this case Conde Nast) have developed their reach through new
technology and convergence.
• Teen Vogue’s web and social media sites show how institutions respond to changes in
consumption
• The use of digital platforms to expand the output and reach of the products demonstrates how
institutions have responded to the impact of new technology
Media Audiences
The close study product provides an example of a clearly targeted, primary audience through
demographics of gender and age which should encourage the study of issues of identity. Related
to this would be a discussion of the changing relationship between producers and audiences in
the context of participatory media. (Clay Shirky ‘End of audience’ theories).
• Definitions of mass and minority or specialised audiences.
• Debates around the idea of targeting specialised audiences (by age, gender, lifestyle etc.)
and how successful that targeting is.
• Differing interpretations by different groups – those belonging to and outside the primary
audience. (Stuart Hall – reception theory)
• Opportunities for audience interactivity and creativity.
Social, political, cultural and economic contexts
Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target
a young female audience more traditionally seen as interested in more superficial issues. Its
explicit feminist stance and reporting on the Trump presidency has made it a relatively radical
voice in the context of mainstream US media. The social and economic contexts can be
addressed in terms of how the product has been received and how it has succeeded when other
magazines (online) are struggling to maintain audiences.

What is it?

Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenagers. Like Vogue, it included stories about fashion and celebrities. Teen Vogue is a monthly periodical. Each issue of Teen Vogue is created by a staff of approximately 45 people working under the Editor in Chief, Amy Astley.

Ownership

Published by Condé Nast (Owns Vogue, The New Yorker, Architectural Digest), & Advance Publications. Vogue also sells mid-high end clothes.

Target Audience

Obviously primarily teens, but although the brand name suggests a teenage audience, the typical Teen Vogue reader has evolved in recent years. The move to more political content has broadened the appeal and changed the genre – young women now expect more from their media. Teen vogue uses means specific to their audience such as popular opinion leaders (Two Step Flow) to engage their readers.

• Teen Vogue shifted from 10 prints a year to 4 prints a year, and has now moved to entirely digital (reduce costs + follow trends of younger viewers)
• Teen Vogue, launched in February 2003, delivers 27 million-plus monthly impressions through a combination of TeenVogue.com, multiple social media platforms, and a robust video channel

Teen vogues description / what they want people to know about the magazine.

Teen Vogue is the destination for the next generation of influencers. We educate, enlighten, and empower young people, arming them with all they need to lead stylish and informed lives. Teen Vogue, launched in February 2003, delivers 27 million-plus monthly impressions through a combination of TeenVogue.com, multiple social media platforms, and a robust video channel.

Main points of teen vogue:

• teen target
• discusses ideas of politics, fashion, identity and sexuality.
• the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January.
• Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue
• ownership:
• owned by ”Condé Nast.” Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Centre in the Financial District of Lower Manhattan.
• CONGLOMERATE COMPANY- produces some of the world’s leading print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair)

Teen vogue have a new media approach by expressing their entertainment and news that is particularly targeted to ‘trending’ stories and political problems that have took interest in teenagers.

Their main topics they publish is focused on sexuality, race, beauty, fashion, celebs and identity. They cover trends most recently from platforms such on TikTok, Instagram and twitter.

They stand for every minority group such as the LGBTQ+ community, and keep all story’s open to everyone with a sort of everyone here is valid and excepted approach to their magazine and website.

Andrew Tate and the “Manosphere” Show How Far Hating Women Can Get You

This op-ed argues that Andrew Tate’s popularity is a sign of feminism under attack.

This article describes and tells us about the most covered male in the media in 2022. Andrew Tate is a multi-millionaire ”Alpha-male”, who hold views which have been heavily judged and disregarded by many people particularly the female community. His words and actions have been adopted by young boys all over the world which has become a huge problem as this man has been looked up to by so many young impressionable boys and seem to now be holding the same views as Andrew himself due to the exposure on social media.

Teen vogue exposes Tate’s indecent values and his recent run in with Romanian police due to allegations of human trafficking. Teen vogue decently do not shy away from being open and honest with their teenage audience by swearing in their articles and further covering story’s with issues such as rape and sexual assault. For example in the article about Andrew Tate discussing his recent arrest it states. ”  One woman showed voice messages presumably from Tate, including one reading, “I love raping you.” ” further stating ”  In 2015, Tate and his brother were arrested on “suspicion of sexual assault and physical abuse”. Teen vogue seems to want to educate and make the world a better place by exposing such bad behaviour and values that are being bled into young viewers and uses of social media.

story 2

Kylie Jenner Officially Introduces Her Son And Reveals His Name:

After a long wait on the name announcement of Kylie Jenner’s second baby, she finally let the world know. The name ”Aire” was announced and shocked the world after the baby’s name previously being ”Wolf”.

The question is why has this name been so talked about amongst social media for the last year, what importance does this have in peoples lives? The main idea is that people live such a boring life day to day the only thing that takes their interest is celebrities dazzling rich lifestyle and therefore gives them something to look up to and ”wish for”.

Key terms

speed

time

feedback

share

access

storage

space

connectivity

history

participation

discover

retrieval

knowledge

Marshall McLuhan-

The Medium is the Message – a good theorist to quote in your exam.

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”

TOPIC	NOTE / COMMENT
BF Skinner	Burrhus Frederic Skinner was an American psychologist, behaviorist, author, inventor, and social philosopher. He was a professor of psychology at Harvard University from 1958 until his retirement in 1974. Considering free will to be an illusion
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats
Theodore Vail	The Network effect,  Vail saw telephone service as a public utility and moved to consolidate telephone networks under the Bell system.
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

8hours a day is the average screen time use for teenagers

we spend around 5 years and 4months on social media throughout our lifetime

there was a 16million user increase on netflix during the pandemic

• Ownership (INSTITUTION) =
• Conglomeration, vertical and/or horizontal integration
• Cross-media titles / products (= INSTITUTION)
• Income / Expenditure (= INSTITUTION)
• Advertising, marketing, product placement etc – in terms of revenue and type of products featured in Vogue (INSTITUTION & AUDIENCE)
• Primary target audience (= AUDIENCE)
• Uses and Gratifications (= AUDIENCE)
• Messages sent (encoded/decoded) ie the values, attitudes and opinions of this CSP (or ideology / political & social bias) (= REPRESENTATION)
• Use of new technology / relationship to old technology (= LANGUAGE)
• Layout, language, style, design, words, images, symbols, connectivity (=LANGUAGE)

Publisher / ownership: Condé Nast – Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Centre in the Financial District of Lower Manhattan.

Target audience: Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenagers.

“Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities.” – From Conde nasts website about Teen vogue.

“Teen Vogue is the destination for the next generation of influencers. We educate, enlighten, and empower young people, arming them with all they need to lead stylish and informed lives. Teen Vogue, launched in February 2003, delivers 27 million-plus monthly impressions through a combination of TeenVogue.com, multiple social media platforms, and a robust video channel.” From Conde nasts website about Teen vogue.

SOCIAL MEDIA:

• website http://www.teenvogue.com/
• Facebook page https://www.facebook.com/teenvogue/
• Twitter feed https://twitter.com/TeenVogue

Teen vogue talks about Fashion, culture and politics. One article that was recently published about Andrew Tate with the headline as “Andrew Tate and the “Manosphere” Show How Far Hating Women Can Get You” by Lexi mcmenamin, 19th January 2023. The article includes links when you press on it, it takes you to an relevant article to help the reader to get a better understanding on the Topic.

Income:

Teen Vogue’s Annual Revenue = $14.0 Million

The average employee at Teen Vogue makes $43,053 per year.

80% of Teen Vogue employees are women, while 20% are men.

• The most common ethnicity at Teen Vogue is White (58%).
• 18% of Teen Vogue employees are Hispanic or Latino.
• 12% of Teen Vogue employees are Black or African American.

Teen vogue was founded in 2003

DIGITAL – 5.4 million

SOCIAL – 13.1 million

VIDEO – 24.4 million

Teen vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle and entertainment.