• Sentient: The ability to feel and perceive things
• AI (Artificial Intelligence): The development of computerised systems which are able to perform activities and tasks which a regular human can do as well as performing like a human being.

• the transformation of social interaction (audiences);
• the transformation of individual identity (audiences and representation);
• the transformation of institutional structures (industry); and the changes in textual content and structure (language).
• The transformation of audience consumption

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The way media has changed across the decades:

• Speed
• Access
• Storage

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Alex Krotoski

• The idea of how our minds process information is interesting, with the suggestion that we do not think in a linear or sequential way, but associatively and sensorily, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.

TOPIC	NOTES
The Printing Press (Gutenburg) in the Medieval period mid 1400’s
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)
On-line / digital connection stats	– Average amount spent on social media in 2022: two hours and 27 minutes, a day in 2022 – Facebook leads the world in monthly active users, with all four of the top four apps, followed by TikTok, Amazon, Twitter, and others in 2022. 2.93 billion active users. – Average of 8.39 hours of 13 to 18 use social media. – In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027 – China, with 1,021 million users, is the country with the most social media users as of 2023. India ranks second with 755 million, and the United States makes it to the third spot with 302 million users.
Theodore Vail	– The Network effect
Norbert Weiner Loop Theory
Robin Dunbar – The Dunbar Number	– The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. – So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky	– An American writer, consultant and teacher on the social and economic effects of Internet technologies and journalism.
B.F Skinner	– Skinner believed that free will was a illusion and that actions of humans were dependent on consequences of previous. This is the theory of reinforcement.
Vannavar Bush
Tim Berners–Lee
Conclusions, suggestions, reflections and predictions
Marshall McLuhan	– The Global Village – ‘a sophisticated interactive culture’

The Exchange of Data (The Great Hack:)

Search for Truth

• “Nothing is what it seems” – Carolyn – The Great Hack (Postmodernism)

Behaviour Management

Propaganda / Persuasion

• Use of social media to persuade peoples opinions on political matters.

Regulation

Jaron Lanier

• Produced 4 books: – One-Half of a Manifesto (2000) / Post-symbolic communications (2006)

Sentient: Able to perceive or feel things.

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

Speed: Comes to you immediately when requested.
Access: Any where with an internet connection, anyone with a device.
Storage: Storing more information and media across multiple devices and a lot of it.

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The idea of how our minds process information is interesting, with the suggestion that we do not think in a linear or sequential way, but associatively and sensorily, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.

The transaction is not based on monetary exchange but is the release of data.

Summary table for The Virtual Revolution:

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats	16 million new members on Netflix due to the pandemic. Over 1 billion hours of youtube footage is watched a day by users all around the world. “Regular” users of tiktok open the app 8 times a day and spend on average 95minutes scrolling over 200 separate videos. 13.8% of social media users on the internet use Instagram daily. 210 million snaps on snapchat are made a day. 8.39 hours is the average daily use for screens, 13-24.
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky	In July 2005, Shirky gave a talk titled “Institutions vs collaboration” as a part of TEDGlobal 2005. Shirky compares the coordination costs between groups formed under traditional institutions and those formed by groups which “build cooperation into the infrastructure.”
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

New Media is a means of mass communication using digital technologies such as the internet. This includes more recent developments such as VR (Virtual reality) and AI (Artificial Intelligence) that consist of an augmented reality.

A notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

In summary, this could be described as the changing nature of symbolic interaction and a lot of the work on this blog is essentially discussing this concept.

The main differences between physical and digital is the access that we have to resources, they are no longer linear. New information can also be spread faster, its more immediate which creates more of a demand for an answer.

Key Terms:

• Speed
• Share
• Time
• Feedback
• Access
• Storage
• Space
• Connectivity
• Participation
• Discover
• Retrieval
• Knowledge
• Process

	share	active	creative	host
example or comment	Technology has allowed me to share information that i know with other people		There are more tools and resources such as photoshop to be able to nurture creative ideas
	story 	re-connect	personalise	stream
example or comment		I can now connect withy people that i used to know that i may no longer be in touch with through social media
	experience	store	scale	immerse
example or comment
	interface	live	adapt	binge
example or comment				Media has created a sense of impatience and people can access things immediately – for example netflix programmes can be watched in a whole sitting
	conversation	re-perform	circulate	endless 
example or comment		people can control how they appear on social media, their profiles, almost performative like – creating their own identity

Marshall McLuhan – The Medium is the message:

This means that the the technology (medium) is more important then the content.

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”