The Voice was founded in 1982, and is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online.

Steve Neale presents ideas about genre, depicting it as a “Corpus” or repertoire of elements. This includes both traditional and innovative ones, and The Voice contains many innovative elements such as the repeated use of people of colour as role models and opinion leaders in articles. The dominant reading of this representation of the world from the perspective of someone of colour is likely to be one which supports others of colour, and so it is likely to be reactionary to the intended audience of British-born African-Caribbean people. On the other hand, there are also traditional codes and conventions of news in The Voice, such as categories of stories, headlines, and these help to make the product accessible to a wider audience.

The embrace of digital platforms by The Voice signifies that media producers are embracing the impact of new media, and using the audience’s ability to actively consume their products to their advantage to make money and encourage sales.