It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The new 72-page monthly paper will launch on 26 September at an introductory price of £2.50, which is expected to then rise depending on “how the market responds”. The weekly edition of the paper has a cover price of £1.

The Voice is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online. Founded 30th August 1982, the editor is Lester Holloway and the founder, Val McCalla.

‘The Voice newspaper to go monthly after 37 years as weekly’

The company then moved from print to online and changed to only monthly editions. Production costs for online newspapers are generally cheaper. For the website the main running costs are for hosting, maintenance and security.

Representation

Before the introduction of The Voice, the black press in Britain targeted first-generation immigrants. Newspapers, such as The Caribbean Times and West Africa, kept the diaspora up to date about news about the old countries. The Voice was different. It wanted to publish stories which were relevant to the second generation who were born and raised in Britain.

Theorists:

• David Hesmondhalgh believed companies involved in cultural industries were motivated by profit rather than a duty to public service broadcasting. No one was going to invest in a newspaper which targeted a niche audience unless it was going to make money.