Sentience – The ability to perceive and feel

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.
Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

media has gone from straight forward processes such as sending a letter to someone, into lightspeed communication between each other.
Nowadays people don’t go back forth to each other but share information online, while allowing other people to use it.

New technology influences-

Speed

Knowledge

Times

Space (Communication)

Understanding

Access

Participation

Reality

Privacy

Chose

Interactivity

Storage

Retrieval

Flexability

–

 we do not think in a linear or sequential way, but associatively and sensorial, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.

Roger McNamee – “Facebook marries propaganda techniques to those of casino gambling”

Jaron Lanier

-People who don’t use social media are assets to society as they provide perspective

-Social media users are in essence turning into automated extensions of the platforms

-Social media isn’t bad for addicting as that’s their business model- the problem is the persuasion/influencing which as abuse of power

-Interests have shifted from using automated machine processes to know about your behaviour to using machine processes to shape your behaviour according to their interests

NEW MEDIA	OLD MEDIA	COMMENT OR EXAMPLE
Active involvement 	Passive involvement 	Shows such as the voice, in which the audience is a part of the show (By voting on/through their phones) whereas there used to be no involvement by the viewer.
Two-way conversation	One-way conversation
Open system	Closed system	“closed” system old way of doing things: broadcasting from a single control point to a passive mass audience and allowing for virtually no feedback or participation – Or when there is a feedback channel, it’s narrow and tightly controlled. Online media function differently, however, because by their very nature, they’re two-way or multi-way systems
Transparent	Opaque	Media transparency deals with the openness and accountability of the media and can be defined as a transparent exchange of information subsidies based on the ideas of newsworthiness. Saying the the medias were supposedly less transparent with their techniques & agendas whereas now they are somewhat more transparent.
One-on-one marketing	Mass marketing	Company’s such as Cambridge Analytica being able to manipulate social media feeds to target very specific individuals.
About Me	About You
Brand and User-generated Content	Professional content
Authentic content	Polished content
FREE platform	Paid platform	Media/ company’s are moving away from straight up paid products, to “free” services/products where you are essentially paying for the product by data they are collecting on you.
Metric: Engagement	Metric: Reach/ frequency
Actors: Users / Influencers	Actors/ Celebrities
Community decision-making	Economic decision-making
Unstructured communication	Controlled communication
Real time creation	Pre-produced/ scheduled
Bottom-up strategy	Top-down strategy
Informal language	Formal language