Teen vogue Statistical facts:
Target Audience: 16-24 (Gen Z and Millennials)
Characteristics of Audience: Well Educated, likely to keep up with current news and events.
Interests of Audience: Celebrities and Beauty, Opinion leaders (two-step flow LAZARFELD)
Reach: 44.9 Million across the board; Digital – 5.4m; Social – 13.1M; Video – 24.4m
Target Points: Surveillance: Looking at a range of opinions.
Personal Relationships: LQBTQ+ contact and positivity.
Personal identity: Reflecting and preparing new generations of teens/young people for campus life.
Digital and Physical copies: Physical stopped being made in 2017 and Teen vogue went fully online for “cost cutting”
New Media and shaping the thoughts and behaviours of the new generation:
The Teen Vogue Summit: The summit is a section of Teen Vogue which is specifically designed to inspire, encourage and connect new generations of activists, creators and innovators. Giving them ideas, insights and tools to “change the world”. (Active involvement, Open system)
Helpful: Makes an open system for anyone to become a writer and anyone to voice their opinion, this allows more opinions, ideas and representation to get out there and shift the opinion or reader.
Critical: However this allows teen vogue to get more viewers and subscribers, bringing more revenue and more writers who are not getting paid.
Linked Theorists:
Habermas: Public sphere: Is the mass spread of communication.
Gerbner: Passive consumption warps your mind.
David Gauntlet: Constructed identity: Constructing identity involves life experiences, relationships and connections.
Roe vs Wade: The argument over the Roe Vs Wade abortion law.
BY ALEXIS MCGILL JOHNSON JANUARY 20, 2023
“Over a third of women in the U.S. — and more trans men and nonbinary people — no longer have access to abortion.”
David Gauntlet: Fluidity of identity: change because of how men and women are being perceived through the media.
Habermas: Media forged a consensus which shaped the direction of the state/country.
Kylie Jenner Officially Introduces Her Son And Reveals His Name
Two step flow: Mass media sways the opinions of readers and the public. Links with opinion leaders like Kylie Jenner giving an influence on people.