Teen Vogue

Background of Teen Vogue:

  • What: An American online publication, formerly in print, launched in January 2003 and includes stories about fashion, celebrities, health and well-being, identity, TV/Movies, politics and style. Its the sister publication to Vogue.
  • Who: Targeted at teenagers and owned by Conde Nast.
  • When: Launched in February 2003, last print was on November 2017.
  • Quote/Motto: “We educate, enlighten, and empower young people, arming them with all they need to lead stylish and informed lives.”

Statistical Data for Teen Vogue:

  • Total Footprint: 14M Followers (Social)
  • 45M Video Views (Video)
  • 12M Unique Users (Digital)
  • Audience Highlights: 2x more likely to reach fashion and beauty influential/industries.
  • 3.4x more likely to be women 18-24
  • $9.3B spent on fashion

Article 1: News

“Kim Kardashian Now Owns a Piece of Princess Diana’s Wardrobe” – By CHRISTIAN ALLAIRE – Jan 29th 2023

  • About: Kim Kardashian bought Princess Diana’s ‘The Attallah Cross’ at an auction in London on 29th 2023.
  • Theorists: 1) Paul Lazarsfeld (People form their ideas from opinions like influencers and those with a high reputation.) This links with article 1 as as people may be influenced by celebrities such as Kim Kardashian which may cause them to base their style of life around her.

Article 2: Politics

“Teens Are Being Sent to Louisiana’s Angola Prison and Held on Its Former Death Row” – By YASMIN CADER – Jan 20th 2023

  • About: Teens/children who are mostly black have not been convicted of a crime but adjudicated as “delinquent” are being moved to Louisiana’s Angola Prison with inhumane facilities in an adult brutal prison.
  • Theorists: 1) David Gauntlet (David Gauntlet expresses how every individual has their own way of representing themselves whether that is around people or by themselves through 4 different identities. Fluidity of identity, which is the ability to change how to see/view the world, yourself and actions can link to this article as it could change the political views and perception of the world to younger generations which may cause audiences to change their identity. 2) Clay Shirky (Argues that in order to change society and issues, mass communication tools should be placed in the hands of audiences for wide-scale change. This links to this article

Article 3:

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