What is Teen Vogue? – Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenagers. Like Vogue, it included stories about fashion and celebrities

Teen Vogue is owned by Condé Nast who are a global media company that produces some of the world’s leading print, digital, video and social brands. These include GQ, The New Yorker, Vanity Fair, Wired and Architectural Digest (AD), Condé Nast Traveler and La Cucina Italiana, among others. Conde Nast was first created by Conde Montrose Nast who was an American publisher, entrepreneur and business magnate. He founded Condé Nast, a mass media company. Conte Nast is a good example of horizontal integration.

The Conde Nast headquarters are located in New York and London where they operate in 32 different markets including: China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. and the U.S., with additional license partners throughout the world.

Statistics:

• In January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January.
• There are 12 million unique users
• On social media, Teen Vogue have around 14 million followers
• 3.4x more likely to be woman aged 18-24
• Teen Vogue was launched in January of 2003
• Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018
• Teen Vogue has an average of 5 million readers a month

Teen Vogue turned to online due to a decline in sales, which meant that it had to diversify into its online and social media content. Rather than creating print sales.

Teen vogue is great for helping their readers understand the world in terms of fashion celebrity and beauty. it also empowers its readers to be more active and educated in important issues

Media Industries:

• Teen Vogue is a commercial media product, but it may also be seen as fulfilling a public service through its political reporting and social campaigns.
• The Website demonstrates the way that publishing institutions have developed their reach through new technology and convergence
• Teen Vogues web and social media sites show how institutions respond to changes in consumption.
• The use of digital platforms to expand the output and reach of the products demonstrates how institutions have responded to the impact of new technology.

Media Representations:

• Stereotypical interests for teens
• Represents women as independent and tackles issues that are relevant to women
• Aimed at young people
• TV, films, music, celebs
• Women are represented in an unconventional way

Media Audiences:

• Info is smaller chunks, large pics, engages younger audiences
• Aimed at younger audiences
• Teenage slang such as ‘legit’ ‘omg’ – engage younger audiences
• LGBTQ+ audiences are included
• Cis men are the only ones who are not represented as much

Encoded Ideology:

• “A young person’s guide to saving the world” – no reference to gender 
• Amplifying unheard voices, telling stories that would normally go untold providing resources for teens who want to make an impact – provide education
• Aim to educate, enlighten and empower their audience to create an inclusive environment online and offline – there is a world out there/ see the world both online and offline