Indicative Content

• Teen Vogue is characteristic of the economic organisation of media industries – part of a multi-media, global conglomerate
• Teen Vogue has global brand recognition, an aim for contemporary media industries.
• Both online products reflect the decline of print products
• Developments in technology have shaped the design and consumption of both products.
• Multiple opportunities for the collecting of data of the audience suggest that the two websites reflect economic contexts
• The content of Teen Vogue reflects political contexts in its coverage of contemporary US politics (outspoken criticism of Trump etc)
• The definition of reflecting political contexts would also include the representation of
  femininity in Teen Vogue and whether that could also be read as conservative – focus on fashion, beauty, celebrity etc

Links to Theoretical Ideas

Clay Shirky

Key Ideas:

• Audience behaviour has progressed from passivity to an interactive engagement
• Social Media has made connection easy
• The constant production and reception on Social Media means that there is no longer ‘consumption’ because everyone contributes in one way or another. “The end of audience”
• Shirky says that people began making their own content – “pooling their spare time and talent”
• “When we change the way we communicate, we change society