Key Words:
speed, time, share, feedback, access, storage, space, connectivity, participation, discover, retrieval, knowledge
| share | active | creative | host | |
| example or comment | technological advancements have allowed access to emails, messages and phone calls which allows us to be able to share. | there are many more tools to access things online to be able to develop creativity. | ||
| story | re-connect | personalise | stream | |
| example or comment | able to message email contact and call people | |||
| experience | store | scale | immerse | |
| example or comment | ||||
| interface | live | adapt | binge | |
| example or comment | ||||
| conversation | re-perform | circulate | endless | |
| example or comment |
Marshall McLuhan
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”
He predicted the world was entering the fourth, electronic age, which would be characterised by a community of people brought together by technology.
became internationally famous during the 1960s for his studies of the effects of mass media on thought and behaviour
What are McLuhan’s 4 laws of media?
the Laws of Media: the effects of media can be described by the four laws of enhancement, obsolescence, retrieval and flip or reversal as described above. the limits of its potential reverses or flips into an opposite or complementary form.