NEW MEDIA ESSAY STRUCTURE

  1. Overview: New media always creates change (printing press, telgram etc)
  2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
  3. CSP 1 – show knowledge of CSP
  4. characteristics of new media (in reference to CSP 1)
  5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
  6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
  7. CSP 2 – show knowledge
  8. Draw parallels and conclusions
  9. Suggest future pathways / developments

Some themes and discussion points from Great Hack:

  • Data has surpassed oil as the world’s most valuable asset
  • The Exchange of Data
  • Search for Truth
  • Behaviour Management
  • Propaganda / Persuasion
  • Regulation
  • Digital Behaviour management: A Threat to Democracy?

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