Remember to focus on key issues around new media – privacy, knowledge, understanding, education, friendship, behaviour, thoughts, attitudes, beliefs, politics, economics, employment, war, conflict, food, the environment, space, science (essentially social change)
- Overview: New media always creates change (printing press, telegram etc)
- Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
- CSP 1 – show knowledge of CSP
- characteristics of new media (in reference to CSP 1)
- theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
- Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
- CSP 2 – show knowledge
- Draw parallels and conclusions
- Suggest future pathways / developments
Discussion Points from The Great Hack
- Data has surpassed oil as the world’s most valuable asset
- The Exchange of Data
- Search for Truth
- Behaviour Management
- Propaganda / Persuasion
- Regulation
- Digital Behaviour management: A Threat to Democracy?
Data has now become the world most valuable asset. Social media and other platforms collect data through behaviour that can be used to predict future engagements. I has also been weaponized to wage cultural and political warfare.
Quotes: The Age of Surveillance Capitilism
“technology has begun to develop new methods of behaviour control capable of altering not just an individuals actions but his very personality and manner of thinking” Zuboff pg-322
” We decided that these would be the social norms now, and we just went for it.” -Mark Zuckerberg about releasing users personal info
NEW MEDIA | OLD MEDIA | COMMENT OR EXAMPLE |
| Active involvement | Passive involvement | |
| Two-way conversation | One-way conversation | |
| Open system | Closed system | |
| Transparent | Opaque | |
| One-on-one marketing | Mass marketing | |
| About Me | About You | |
| Brand and User-generated Content | Professional content | |
| Authentic content | Polished content | |
| FREE platform | Paid platform | |
| Metric: Engagement | Metric: Reach/ frequency | |
| Actors: Users / Influencers | Actors/ Celebrities | |
| Community decision-making | Economic decision-making | |
| Unstructured communication | Controlled communication | |
| Real time creation | Pre-produced/ scheduled | |
| Bottom-up strategy | Top-down strategy | |
| Informal language | Formal language |