Overview: New media always creates change (printing press, telegram etc)
Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
CSP 1 – show knowledge of CSP
characteristics of new media (in reference to CSP 1)
theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
CSP 2 – show knowledge
Draw parallels and conclusions
Suggest future pathways / developments
Some themes and discussion points from Great Hack:
The Exchange of Data – The data which was collected by Cambridge Analytica was meant to be used as part of a sales strategy that involved creating massive campaigns that approached users in a personal manner.
Search for Truth – once people are aware of targeted ads it raises questions regarding fake news
