1. Overview: New media always creates change (printing press, telgram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

Some themes and discussion points from Great Hack:

• The Exchange of Data
• Search for Truth- uncovers the dark world of data exploitation with astounding access to the personal journeys of key players on different sides of the explosive Cambridge Analytica/Facebook data scandal.
• Behaviour Management- shows how data is being used to hijack our elections and our democracy and how the internet is being used not only for information, but as a weapon.
• Propaganda / Persuasion
• Regulation

So what changes can be put in place to solve these current issues?

Data has surpassed oil as the world’s most valuable asset. It’s being weaponized to wage cultural and political warfare. People everywhere are in a battle for control of our most intimate personal details

interests have shifted from using automated machine processes to know about your behaviour to using machine processes to shape your behavior according to their interests

Suggested Essay Structure

Remember to focus on key issues around new media – privacy, knowledge, understanding, education, friendship, behaviour, thoughts, attitudes, beliefs, politics, economics, employment, war, conflict, food, the environment, space, science (essentially social change)

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

Some themes and discussion points from Great Hack:

• The Exchange of Data
• Search for Truth
• Behaviour Management
• Propaganda / Persuasion
• Regulation

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

• The Exchange of Data
• Search for Truth
• Behaviour Management
• Propaganda / Persuasion
• Regulation

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

Some themes and discussion points from Great Hack:

• The Exchange of Data –  The data which was collected by Cambridge Analytica was meant to be used as part of a sales strategy that involved creating massive campaigns that approached users in a personal manner. 
• Search for Truth – once people are aware of targeted ads it raises questions regarding fake news
• Behaviour Management
• Propaganda / Persuasion –
• Regulation