Propaganda/Manipulation/Persuasion

• Hypodermic needle theory
• Direct injection = Passive audience

B.F. Skinner

He theorized the idea that free will is an illusion. He came up with the conclusion ‘principle of reinforcement’ (if consequences of actions are bad, the action will not be repeated and if they are good, the action will be repeated).

Jaron Lanier

https://www.theguardian.com/technology/2022/nov/27/jaron-lanier-tech-threat-humanity-twitter-social-media

• American computer scientist who was one of the key members in the beginning of the VR technological advance
• In 2013, he wrote ‘Who Owns The Future’

Shoshana Zuboff

https://www.theguardian.com/books/2019/oct/04/shoshana-zuboff-surveillance-capitalism-assault-human-automomy-digital-privacy

‘Surveillance capitalism is an assault on human autonomy’

Individuality (Personal freedom) VS Behaviour Modification