New Technologies allow for improvement in:
time
space
speed
control
access
the rate of change
quantity
non-linear
collaboration
quality
commercialisation
storage
| share | active | creative | host | |
| example or comment | ||||
| story | re-connect | personalise | stream | |
| example or comment | ||||
| experience | store | scale | immerse | |
| example or comment | ||||
| interface | live | adapt | binge | |
| example or comment | ||||
| conversation | re-perform | circulate | endless | |
| example or comment |
| SHARE | ACTIVE | CREATIVE | HOST | |
| example | I shared a news story | I was active online | I was creative when I made a video | Host a party online |
| STORY | RECONNECT | PERSONALISE | STREAM | |
| example | You can reconnect with old friends | You can personalise your content so that it suits your interest more | ||
| EXPERIANCE | STORE | SCALE | IMMERSE | |
| example | I store photos and videos on my phone | Went to the cinema and was immersed in the story | ||
| INTERFACE | LIVE | ADAPT | BINGE | |
| example | You can adapt technology more to suit you | I binged Breaking Bad | ||
| CONVERSATION | RE-PERFORM | CIRCULATE | ENDLESS | |
| example | You can have a conversation with people online. |
NEW MEDIA | OLD MEDIA | COMMENT OR EXAMPLE |
| Active involvement | Passive involvement | |
| Two-way conversation | One-way conversation | |
| Open system | Closed system | |
| Transparent | Opaque | |
| One-on-one marketing | Mass marketing | |
| About Me | About You | |
| Brand and User-generated Content | Professional content | |
| Authentic content | Polished content | |
| FREE platform | Paid platform | |
| Metric: Engagement | Metric: Reach/ frequency | |
| Actors: Users / Influencers | Actors/ Celebrities | |
| Community decision-making | Economic decision-making | |
| Unstructured communication | Controlled communication | |
| Real time creation | Pre-produced/ scheduled | |
| Bottom-up strategy | Top-down strategy | |
| Informal language | Formal language |
Marshall McLuhan:
The Medium is the Message – a good theorist to quote in your exam.
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” (p. 8: 1967)
Marshall McLuhan: The Medium is the Message: A way of understanding ‘technological determinism‘ the idea that it is the tool that shapes us, rather than us who shape the tool.
For many the role of technology is actually the most defining aspect of Media, for example Marshall McLuhan proposed in 1964 that the Medium was the message, or as he deliberately titled his book ‘The Media is the Massage’. In other words, the medium (the technology) is more significant than anything else in determining meaning ie over companies, organisations, governments, individuals, representations, texts etc etc
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | Clay Shirky argued audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| Conclusions, suggestions, reflections and predictions |
Self help 24 hour movement guideline recommends less than 2 hours a day screen time for teens. The average is 9 hours.
Too much screen time may lead to:
- Sleep problems
- Lower grades in school
- Reading fewer books
- Less time with family and friends
- Not enough outdoor or physical activity
- Weight problems
- Mood problems
- Poor self-image and body image issues
- Fear of missing out
- Less time learning other ways to relax and have fun.
B. F. Skinner
Burrhus Frederic Skinner was an American psychologist, behaviorist, author, inventor, and social philosopher. He was a professor of psychology at Harvard University from 1958 until his retirement in 1974.
The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behaviour. Changes in behaviour are the result of an individual’s response to events (stimuli) that occur in the environment.
Pigeon test – asking pigeon to do something and rewarding it with food. The pigeon then does those things.
Carol Cadwalladr