AI- is artificial intelligence, which is machines that host a mass amount of intelligence to provide software that can reason on input and explain on output.
VR – is virtual reality, a fake reality is created showing a completely different place than where we are. This is used as a form of escapism
To start off with I would like to prioritise the notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
In summary, this could be described as the changing nature of symbolic interaction and a lot of the work on this blog is essentially discussing this concept.
Cultural change
Speed of how things get sent
Access to things online
rate of things going on/ change
space of connection
control of what you see and watch through higher achy in media products
time
quantity of things you consume
quality of things you see
non linear
collaberation
opportunity
revenue
commertionalisation
storage
retrieval
advance
| share | active | creative | host | |
| example or comment | spreading images and videos to your friends and family | there is no limit to your imagination | you can be centre of attention, if hosting a live stream, in order to create a mass media platform | |
| story | re-connect | personalise | stream | |
| example or comment | can locate people from the past and gain the connection you used to have with them | accepting cookies allows you to get ads personal for you | can go on a live stream and broadcast your life/day/game you’re playing | |
| experience | store | scale | immerse | |
| example or comment | phones can hold a lot of storage of your things | lose control of real life and become trapped in to this hyperreality/simulation | ||
| interface | live | adapt | binge | |
| example or comment | learning to use new devices and fit them into day to day life | watching 10 hours of a show in 2 days | ||
| conversation | re-perform | circulate | endless new films, videos etc are constantly coming out on media platforms | |
| example or comment | can have a conversation with someone across the world from you |
Marshall McLuhan
McLuhan wrote a book called the medium is the messaged which was a deliberate paradoxical title.
The real message is the form for example a note in a bottle the medium is the bottle not the note therefore we take a closer interest in the bottle than we do the actual note itself.
you cannot understand the message without understanding the medium.
Understood the concept of global village as we are all connected through technology in this “village”
Alex Krotoski
she looks at the pioneering work of Vannevar Bush – ‘As we may Think‘ (1945) that describes a memory machine that would make knowledge (and thereby understanding?) more accessible.
Summary table for The Virtual Revolution episode 4
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| Conclusions, suggestions, reflections and predictions |
media usage daily at the beginning of 2023 has become a second nature. For example people can have screen time on mobile devices that go over 24 hours.
Daily average of screen time can be shown, some days have more than others due to things like school and work.
The top 10 most downloaded apps worldwide in 2022 were:
- TikTok.
- Instagram.
- Facebook.
- WhatsApp. 83.6 percent of phone users have
- Telegram.
- Shopee.
- Snapchat.
- Messenger.
according to 24 hour movement guideline, in 2018 recommends 2 hours maximum online.
apps like Spotify track who you listen too across the year and give you a sum up in December for people you’ve listened to and what user percentage you are of listeners.
20-29 largest demographic user of social media- data reportal
in 2021 report that jersey is number 1 for internet speed and connectivity.
Over half the world have access to forms of media
Clay Shirky
Pro-technology as people can share, connect, collaborate and it is also a lot more interactive. Although he is aware of the risks due to new technology and the media he is for it due to educational purposes.
how to structure an essay
- Overview: New media always creates change (printing press, telegram etc)
- Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
- CSP 1 – show knowledge of CSP
- characteristics of new media (in reference to CSP 1)
- theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
- Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
- CSP 2 – show knowledge
- Draw parallels and conclusions
- Suggest future pathways / developments
Some themes and discussion points from Great Hack:
- The Exchange of Data – sharing data with people who you don’t completely know. – clay Shirky liking new media but also not trusting it due to not knowing how secure your data is.
- Search for Truth – looking for what is right and what is truthful and not lies/made up
- Behaviour Management
- Propaganda / Persuasion – things like “join the army” persuading you to-do something even though it may not have originally crossed your mind
- Regulation
Jaron Lanier
Computer scientist who looked at the behind the scenes of new media. He said that we are being manipulated, not by the companies themselves but by advertising companies who manipulate us to buy or even look at their products.
Shoshana Zuboff
wrote the surveillance age of capitalism which to me give off the impression that in this day and age we are always being watched, cctv or online things like find my iPhone show where people are and how many times you’ve been on Facebook as per say.
Social interactions have been lost due to new media. All anecdotal. social media can assume responses whereas in real life you cannot.