What is AI?
Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.
What is VR?
Virtual reality is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world.
What is GPT 3
Generative Pre-trained Transformer 3 is an autoregressive language model that uses deep learning to produce human-like text. Given an initial text as prompt, it will produce text that continues the prompt.
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
The change in media forms and association to it:
-Time
-Space
-Speed
-Control
-Rate
-Access
-Quantity
-Non linear
-Collaboration
-Quality
-Opportunity
-Revenue
-Commercialisation
-Storage
-Retrieval
| share | active | creative | host | |
| example or comment | Media products have share options to reach larger audiences. | A mindset to which people consume media with the intention to choose what you consume. Eg movie to relax | ||
| story | re-connect | personalise | stream | |
| example or comment | Stories on social media which provides an insight to your life. | New technology such as social media enables audiences to create an online persona of how they wat to be perceived. | ||
| experience | store | scale | immerse | |
| example or comment | Developments such as VAR which makes you experience a ‘different reality’- escapism. | Photos, texts and emails can be stored on devices | ||
| interface | live | adapt | binge | |
| example or comment | To consume a lot of media products at once. Eg Binge watch a series | |||
| conversation | re-perform | circulate | endless | |
| example or comment | New technology provides a more circulation of news providing quicker development of publicity or rumours. |
Marshall McLuhan:
The Medium is the Message – a good theorist to quote in your exam.
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”
By which he means that the important thing about media is not the messages they carry but the way the medium itself affects human consciousness and society at large. In other words owning a TV that we watch is more significant that anything we watch on it.