New Media

TOPICNOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’sthe impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)mental health
internet addiction? Choices made?
‘A world without consequences’
‘Senses over meaning’
On-line / digital connection stats– Recent research shows that in the second quarter of 2022, the average time spent on the internet per person was 397 minutes (six hours and 37 minutes) per day.

-Generation Z spending 5.9 hours a day on their phones.

-The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022


Number of Social Media Users by Country
926.84 million -China.
349.97 million – India.
198.96 million – Indonesia.
223.03 million – United States.
141.45 million – Brazil.
https://financesonline.com/number-of-social-media-users/

-8 hours and 39 mins the daily screen use of teens 13-18

-Average of 5 years and 4 months on social media

-16 Million new members of Netflix in the pandemic [2020]
Theodore VailThe Network effect
Norbert Weiner Loop TheoryLoop Theory – predictive behaviour
But is behaviour shaped and altered through networking and digital communications (pushing / pulling
)

Issues around privacy and individual psychology (mental health / wellbeing) and the environment

Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard)

(Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’
Robin Dunbar – The Dunbar NumberThe Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150.
So who benefits from greater connectivity?
 Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky– argued audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. New digital technologies and social media has made connecting and collaborating incredibly easy.

-New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts ETC, as an alternative to centralized and institutional structures, which he sees as self-limiting.
Vannavar Bushassociative not linear thinking
the demise of long form reading

So changing rules for logic, rationality, truth, understanding, knowledge.

Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim BernersLeethe inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhanThe Global Village – ‘a sophisticated interactive culture’
The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

Stats:

65.6 percent of the entire world’s population has internet access.

As of 2022, there are 4.95 billion active internet users

nearly one-quarter (24.4 percent) of the world’s internet users are located in East Asia

1.8Billion websites.

Americans check their phone on an average of 244 times a day (once every 4 mins)

teenagers which have a high digital media use have an increased chance of developing ADHD

in 2021 the average daily internet use is 415.5 mins(7hours)

South Africa have 10 hours of daily use

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