• Speed
• Knowledge
• Time
• Space
• Understanding
• Access
• Participation
• Reality
• Privacy
• Choice
• Interactivity
• Storage
• Retrieve

	share	active	creative	host
example or comment	New media is distributed through new media sources, such as the internet and social media	Billions of people around the world are active on social media every month	New media encourages people to think divergently. This produces and develops creativity
	story 	re-connect	personalise	stream
example or comment	A way for the user to share status messages and/or information in short clips or photos.		A single user can customize their own social media experience based on their personal interests and preferences
	experience	store	scale	immerse
example or comment
	interface	live	adapt	binge
example or comment
	conversation	re- perform	circulate	endless 
example or comment

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

NEW MEDIA	OLD MEDIA	COMMENT OR EXAMPLE
Active involvement 	Passive involvement 	On social media, users can comment and like or share posts.
Two-way conversation	One-way conversation	Old media sources can only be watched or read. New media users are able to communicate with each other
Open system	Closed system	A majority (if not all) of new media sources are accessible through the internet.
Transparent	Opaque	Information received through old media is much more trustworthy than new media.
One-on-one marketing	Mass marketing	New media can be adjusted to suit the individual user’s interests. Newspapers cannot all be printed differently for each person.
About Me	About You
Brand and User-generated Content	Professional content
Authentic content	Polished content
FREE platform	Paid platform	A form of old media must be purchased, however most new media sources are free to access.
Metric: Engagement	Metric: Reach/ frequency
Actors: Users / Influencers	Actors/ Celebrities
Community decision-making	Economic decision-making
Unstructured communication	Controlled communication
Real time creation	Pre-produced/ scheduled	Websites can be updated anytime, newspapers are written and printed the day before publishing.
Bottom-up strategy	Top-down strategy
Informal language	Formal language

• The average American checks their phone once every 4 mins.
• Olivia Blackmore uses social media for 19 hours a day.
• Worldwide in 2021, the average daily internet use was 414.5 minutes, which is just under 7 hours.

B. F. Skinner

Free will is an illusion as behaviour is either a reaction/response to your environment or is random.

Essay Structure

Remember to focus on key issues around new media – privacy, knowledge, understanding, education, friendship, behaviour, thoughts, attitudes, beliefs, politics, economics, employment, war, conflict, food, the environment, space, science (essentially social change)

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

Some themes and discussion points from the Great Hack:

• The Exchange of Data – During the 2016 presidential election, people were specifically targeted through Facebook advertisements which discredited other candidates and made people vote for Trump.
• Search for Truth
• Behaviour Management
• Propaganda / Persuasion
• Regulation

Data has become the world’s most valuable and sought-after asset.

Jaron Lanier