AI :

AI can Replace Human Workforce

Around 1,160,000 people are out of work in Canada alone. Although AI helps reduce business costs, it’s set to create some significant problems. As per The Guardian, customer service jobs (85%) will face the highest AI threat by 2021.

 

AI will Become Smarter than Humans

AI can learn anything quickly, meaning its intelligence is increasing. In 2013, AI had the same intelligence as a 4 year old. By 2029, AI will have the same intelligence level as adult humans.  

To start off with I would like to prioritise the notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

access

communication

speed

storage

sharing

publishing

time

space

information

connectivity

history

participation

knowledge

discover

retrieval

	share	active	creative	host
example or comment	Sending photos / videos with other people
	story 	re-connect	personalise	stream
example or comment				Streaming websites allow you to catch up on all your favourite tv shows
	experience	store	scale	immerse
example or comment
	interface	live	adapt	binge
example or comment		Something happening right at the moment that you can watch on your screens instead of having to be there		Netflix have binge worthy shows to watch
	conversation	re-perform	circulate	endless 
example or comment	Being able to talk to with people online

Marshall McLuhan

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” 

“The medium is the message” is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his Understanding Media: The Extensions of Man, published in 1964. 

The central theory behind “the medium is the message” is that the medium through which content is carried plays a vital role in the way it is perceived.

McLuhan’s most famous idea is that “the medium is the message”. By which he means that the important thing about media is not the messages they carry but the way the medium itself affects human consciousness and society at large

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats	There are 5.07 billion internet users and 4.7 billion social media users. https://www.statista.com/statistics/617136/digital-population-worldwide/ Facebook is the most used media app 15.6 Million new Netflix users
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky	Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies and journalism.
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
B.F. Skinner	The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behavior. Changes in behavior are the result of an individual’s response to events (stimuli) that occur in the environment. He discovered the power of positive reinforcement in learning.  Positive Reinforcement, Positive Punishment, Negative Reinforcement, and Negative Punishment.
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions