To start off with I would like to prioritise the notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
Key Words:
- Access
- Speed
- Time
- Storage
- Feedback
- Share
- Space
- Connectivity
- Participation
- Discover
- Retrieval
- Knowledge
| active | creative | host | ||
| example or comment | ||||
| story | re-connect | personalise | stream | |
| example or comment | To re-connect with people over the internet from anywhere in the world | To personalise specific adverts and series related to your liking | To consume content over the internet with a continuous flow | |
| experience | store | scale | immerse | |
| example or comment | Data can be stored online rather than through hardware | |||
| share | live | adapt | binge | |
| example or comment | To share media related content | To watch something that is happening at almost the exact same time as it is being recorded | To constantly watch a series/ set of movies | |
| conversation | re-perform | circulate | endless | |
| example or comment | To be able to speak to anyone around the world through media |
Marshall McLuhan:
Marshall McLuhan’s theory of ‘the medium is the message‘ means that the important things about the media is not the messages they carry but the way the medium itself affects human consciousness and society at large. For example, owning a TV that we watch is more significant than anything we watch on it.
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”
B.F Skinner
The theory of B.F Skinner is that learning is a function of change in overt behaviour – changes in a persons behaviour are the results of an individuals response to events that occur in the environment. It is important because it played a key role in helping phycologists to understand how behaviour is learned.
Some themes and discussion points from Great Hack:
- The Exchange of Data
- Search for Truth
- Behaviour Management
- Propaganda / Persuasion
- Regulation