AI – Artificial intelligence is shaping the future of humanity across nearly every industry. It is already the main driver of emerging technologies like big data, robotics and IoT, and it will continue to act as a technological innovator for the foreseeable future.

1. the transformation of social interaction (audiences);
2. the transformation of individual identity (audiences and representation);
3. the transformation of institutional structures (industry); and the changes in textual content and structure (language).
4. The transformation of audience consumption

• Transportation: Although it could take some time to perfect them, autonomous cars will one day ferry us from place to place.
• Manufacturing: AI powered robots work alongside humans to perform a limited range of tasks like assembly and stacking, and predictive analysis sensors keep equipment running smoothly.
• Healthcare: In the comparatively AI-nascent field of healthcare, diseases are more quickly and accurately diagnosed, drug discovery is sped up and streamlined, virtual nursing assistants monitor patients and big data analysis helps to create a more personalized patient experience.
• Education: Textbooks are digitized with the help of AI, early-stage virtual tutors assist human instructors and facial analysis gauges the emotions of students to help determine who’s struggling or bored and better tailor the experience to their individual needs.
• Media: Journalism is harnessing AI, too, and will continue to benefit from it. Bloomberg uses Cyborg technology to help make quick sense of complex financial reports. The Associated Press employs the natural language abilities of Automated Insights to produce 3,700 earning reports stories per year — nearly four times more than in the recent past.
• Customer Service: Last but hardly least, Google is working on an AI assistant that can place human-like calls to make appointments at, say, your neighborhood hair salon. In addition to words, the system understands context and nuance.

TIME

SPACE

SPEED

CONTROL

RATE OF CHANGE

ACCESS

QUANTITY

NON – LINEAR

COLLABORATION

ADVANCES

QUALITY

OPPERTUNITY

STORAGE

RETREIVAL

share	active	creative	host
example or comment
	story 	re-connect	personalise	stream
example or comment	Old – story meaning literature New – story having new meaning e.g. Instagram story			Old – can only stream a certain number of channels New – Can stream hundreds of channels
	experience	store	scale	immerse
example or comment
	interface	live	adapt	binge
example or comment				Old – unable to binge, have to wait for weekly episodes New – Can binge series all in one
	conversation	re-perform	circulate	endless 

Marshall McLuhan

He predicted the World Wide Web almost 30 years before it was invented.^[

The Medium is the Message

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication – In other words, the medium (the technology) is more significant than anything else in determining meaning i.e. over companies, organisations, governments, individuals, representations, texts etc etc

A way of understanding ‘technological determinism‘ the idea that it is the tool that shapes us, rather than us who shape the tool.

Alex Krotoski- The Virtual Revolution. For example, she looks at the pioneering work of Vannevar Bush – ‘As we may Think‘ (1945) that describes a memory machine that would make knowledge (and thereby understanding?) more accessible.

OPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

Internet statistics

As of 2022, there are 4.95 billion active internet users (DataReportal, 2022). That marks a 192 million year-over-year increase compared to 2021’s figures. At four percent, the growth in active internet users worldwide is four times faster than the total population growth, which stands at one

Over six out of every ten, or 65.6 percent, to be exact, of the entire world’s population has internet access

According to 24 movement guidelines it is recommended teens should spend up to 2 hours on the internet in 2018

Out of all the users of social media the average demographic user is 20-29 (Data Reportal)

In 2021 it was reported that Jersey is number 1 internet speed and connectivity globally

Skinner (operant conditioning). Reinforcement theory says that behaviour is driven by its consequences. As such, positive behaviours should be rewarded positively. Negative behaviours should not be rewarded or should be punished.

Suggested Essay Structure?

Remember to focus on key issues around new media – privacy, knowledge, understanding, education, friendship, behaviour, thoughts, attitudes, beliefs, politics, economics, employment, war, conflict, food, the environment, space, science (essentially social change)

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments