Sentient: Able to perceive or feel things.
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
Speed: Comes to you immediately when requested.
Access: Any where with an internet connection, anyone with a device.
Storage: Storing more information and media across multiple devices and a lot of it.
The idea of how our minds process information is interesting, with the suggestion that we do not think in a linear or sequential way, but associatively and sensorily, so that information is linked to patterns, consequences, almost like nodes of hyperlinked information.
The transaction is not based on monetary exchange but is the release of data.
Summary table for The Virtual Revolution:
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | 16 million new members on Netflix due to the pandemic. Over 1 billion hours of youtube footage is watched a day by users all around the world. “Regular” users of tiktok open the app 8 times a day and spend on average 95minutes scrolling over 200 separate videos. 13.8% of social media users on the internet use Instagram daily. 210 million snaps on snapchat are made a day. 8.39 hours is the average daily use for screens, 13-24. |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | In July 2005, Shirky gave a talk titled “Institutions vs collaboration” as a part of TEDGlobal 2005. Shirky compares the coordination costs between groups formed under traditional institutions and those formed by groups which “build cooperation into the infrastructure.” |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| Conclusions, suggestions, reflections and predictions |