Semiotics (Media Language)

1. Sign – Something that stands for something else
2. Code – An object that signifies something.
3. Convention – The way of doing something that is accepted by the majority
4. Dominant Signifier – The main representative
5. Anchorage – Text with an image to provide context

Ferdinand de Saussure:

1. Signifier – The object itself
2. Signified – The meaning in the object

C S Pierce:

1. Icon – the thing that looks like the object but is not the actual object (eg. A picture of a cat)
2. Index – the thing that has a link to the object, this may be coming from the object itself or something else. (eg. A campfires smoke, the smoke is coming from the campfire)
3. Symbol – Signs that is understood as representing an object, idea or relationship.

Roland Barthes:

1. Signification – The process of constructing meaning the from the sign itself.
2. Denotation – The first level of analysis (what the person can see)
3. Connotation – The meanings or associations we have with the image
4. Myth – Information that is being told with assets which may differ the way you view it from reality of the information
5. Ideology – To grasp the idea between relation and power
6. radical – something that goes against people thoughts and ideas (eg. driving through a red light is normal)
7. reactionary – something that everyone accepts (eg. like the fact that you should stop at a red light)
8. Paradigm – A typical sign or ideal of something in a collection.
9. Syntagm – Where objects have relations symbolic of each other in a sequence