Alex Kratoski- The Virtual Revolution
| TOPIC | NOTE / COMMENT |
| The Printing Press (Gutenburg) in the Medieval period mid 1400’s | the impact of new technology |
| Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc) | mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’ |
| On-line / digital connection stats | – Recent research shows that in the second quarter of 2022, the average time spent on the internet per person was 397 minutes (six hours and 37 minutes) per day. -Generation Z spending 5.9 hours a day on their phones. -The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022 –Number of Social Media Users by Country 926.84 million -China. 349.97 million – India. 198.96 million – Indonesia. 223.03 million – United States. 141.45 million – Brazil. https://financesonline.com/number-of-social-media-users/ -8 hours and 39 mins the daily screen use of teens 13-18 -Average of 5 years and 4 months on social media -16 Million new members of Netflix in the pandemic [2020] |
| Theodore Vail | The Network effect |
| Norbert Weiner Loop Theory | Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The |
| Robin Dunbar – The Dunbar Number | The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean) |
| Clay Shirky | – argued audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. New digital technologies and social media has made connecting and collaborating incredibly easy. -New technologies are enabling new kinds of cooperative structures to flourish as a way of getting things done in business, science, the arts ETC, as an alternative to centralized and institutional structures, which he sees as self-limiting. – |
| Vannavar Bush | associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?) |
| Tim Berners–Lee | the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society? |
| Marshall McLuhan | The Global Village – ‘a sophisticated interactive culture’ |
| The impact on political and economic decision making | |
| BF Skinner | Positive and Negative reinforcement – If someone does something [good], you can reward them and they will most likely do it again to get the same reward, as they relate that action to praise. -If someone does something [bad], you can punish them and they will most likely not do it again as they relate that action to punishment. -Free will is an illusion, you’re doing exactly what you’re being told to do, not what you think you want to do |
| Conclusions, suggestions, reflections and predictions |