Identity

DAVID GAUNTLETT – Concept 1: Fluid Identity

David Gauntlett’s theory refers to the fluidity within our identities. He says that we construct our own identites by being influenced by different people/experiences/interests which may not be the “traditional cultural norm.” His four main categories of identities are:

1. Fluidity of identity- having the ability to change how you see yourself, the world, and your actions.
2. Constructed identity- the way that we construct our own identities through experiences, emotions, connections, and rejections. They constantly change.
3. Negotiated identity-
4. Collective identity- the shared definition of a group that derives from its members’ common interests, experiences, and solidarities.

David Gauntlett can be applied to most areas of representation. He can also be linked to the theory of uses and gratifications and each identity can identify with the experience (social need or personal need) that wants to be met.

 David Gauntlett quotes:

• “Audiences realise they can change their identities”– David refers to Anthony Giddens’ theory who suggests “late- modernity” – where our identities are transitioning from the rigid stereotypes and starting to construct our own.
• Audiences are in control of the media – adapting and assimilating ideas about themselves through the various representation that the media presents.” – illustrating how audiences are collectively adapting cultural norms and adapting themselves to fit in to society.
• “Contemporary media practices mean that heteronormatitvity does not completely dominate”– showing how heterosexuality is not in complete control over society and that we are becoming a more inclusive community.