HOW ARE BAUDRILLARD’S IDEAS OF SIMULATION AND HYPERREALITY TO UNDERSTANDING MEDIA-You should refer to the Close Study Products x2 in your answer-
- What is hyperreality in media? it is suggested that there is a difference between the media and reality and what they represent. Hyperreality is the inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced societies.
- Postmodernism is loosely defined and hard to apply- broadly a characteristic in media products that demonstrates a distrust of established rules and theory, often by drawing attention to its own status as a fictional product- for example may feature a camera talking directly to the audience, breaking the rules of cinema, being as trashy or as awful as possible, making no sense, jumping backwards and forwards in time and space, or deliberately challenging philosophies such as religion and cultural hegemony
- Hyperreality – “A representation of nothing. A representation of something that does not exist. Through the use of hyperreal imagery, audiences now confuse the signs of the real for the real. And in many cases, the hyperreal is far more attractive than reality itself”
- Verisimilitude– the appearance of being true or real.