BBC, PSB, Government, BBC board of trustees ( ??) BBC multi-media / cross-media, transnational / transglobal, not a monopoly, concentration of ownership (i.e. small number of firms who own TV and Radio even though there are lots of different stations)
CBS, Private Company, Multi or cross media Conglomerate, concentration of ownership i.e. just a few companies own everything (oligopoly / cartel), vertical & horizontal integration (??)
HABERMAS
Transformation of the Public Sphere, media is constantly changing – BBC is adapting, BBC intention enshrined in their ethos. They put money back into programs, so Quality is important. I think this fits into Habermas’s transforming the public sphere. More paternalistic.
Private business, likely to prioritise making profit. I think they only care about making a profit and are less concerned about education compared to entertainment. Just for profit is a commercial ethos – not in the spirit of Habermas. Populism
CHOMSKY
Second filter (advertising) The BBC does not run ads in the UK
Second filter (advertising) CBS runs ads which helps them accrue profit.
REGULATION
Ofcom, BBC charter governed by parliament, license fee regulates BBC, BBC Ethos – educate, inform and entertain (Reith)
Federal Communications Commission, regulates private business i.e. not necessarily in public interest.
AUDIENCE (ACTIVE / PASSIVE)
More active as they don’t run ads so people choose to listen.
Audience passively consumes CBS
AUDIENCE (LAZARSFELD)
2 step flow / opinion leaders how we gravitate to people who share the same ideas as ourselves. So the BBC is an unbiased, informed opinion leader (ie BBC Charter focus on impartiality, accurate, true)
The opinion leaders of CBS would be the presenters of the show as they are a lot less regulated than the BBC
AUDIENCE (HALL)
Preferred reading, young people will favour Newsbeat over alternatives as it is targeted more towards them.
Stuart Hall theorised how audiences decode messages, by accepting, negotiating or rejecting the sent message. This can be seen with ‘War of the Worlds’ as the people that listened to it decoded it and accepted it as being real, then ran outside of their houses in panic.
NEW TECHNOLOGY
New Technologies mean that the BBC is faced with more competition.
